Multi-Channel Growth Marketing Specialist

NexusPoint; Philippines; On-site; PHP 360,000 - 720,000; Full time

Job summary

NexusPoint is seeking a Digital Marketing Specialist to drive growth through multi-channel campaigns across social media, email, websites, and paid ads. You will plan, execute, and optimize activities to generate leads, increase revenue, and boost brand awareness.

The role requires 3+ years of hands-on experience with both paid and organic marketing, content creation, and analytics. You will collaborate with designers and copywriters, track KPIs, and report insights to leadership.

Qualifications

• 3+ years experience as a Digital Marketing Specialist
• Strong experience in managing multi-channel digital campaigns
• Hands-on experience in both paid and organic marketing

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals
• Conduct market research to identify trends, audiences, and opportunities
• Create content calendars for social media, email, and other digital channels
• Define KPIs and track campaign performance
• Improve customer acquisition and retention strategies across channels
• Create, manage, and publish content across social media, website, and email
• Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) and track ROI
• Repurpose content across platforms to maximize reach and engagement
• Collaborate with designers, copywriters, and other creatives for campaign assets
• Monitor performance data and optimize campaigns for better results
• Run A/B tests to improve conversions and engagement
• Manage SEO strategies and website performance
• Provide reports and insights to leadership
• Strengthen brand messaging across all digital channels
• Identify and explore growth opportunities on emerging platforms

Skills

Multi-channel campaigns

Paid advertising

Organic marketing

Content creation

Analytics & ROI

Tools

Slack

Trello

Notion

Google Analytics

Canva

Google Ads

Facebook/Meta Ads

Link management tools

UTM tracking

Job description

NexusPoint is seeking a Digital Marketing Specialist to drive growth through multi-channel campaigns across social media, email, websites, and paid ads. You will plan, execute, and optimize activities to generate leads, increase revenue, and boost brand awareness.

The role requires 3+ years of hands-on experience with both paid and organic marketing, content creation, and analytics. You will collaborate with designers and copywriters, track KPIs, and report insights to leadership.