Motion Graphic Designer

HPL GameDesign; Quezon City; On-site; PHP 502,000 - 725,000; Full time

Job summary

HPL GameDesign is seeking a skilled 2D animator to craft engaging motion graphics for product pages, ads, and social content. You will apply animation principles, create storyboards, and deliver assets optimized for Shopify and social platforms.

The role requires experience with 2D animation for ecommerce, strong storytelling, and the ability to manage multiple projects in a fast-paced environment while collaborating with marketing and creative teams.

Qualifications

• Strong foundation in animation principles and brand storytelling.
• Experience creating 2D animations for e-commerce marketing channels.
• Ability to manage multiple animation tasks in a fast-paced environment.

Responsibilities

• Develop concepts for animated e-commerce content, including product highlights, feature demos, infographics, and promotional graphics.
• Create sketches for brand requirements and design storyboards for motion projects.
• Produce 2D assets such as product visuals, UI elements, backgrounds, and illustrations.
• Apply animation timing, spacing, and squash & stretch to create engaging motion.
• Render and export animations for Shopify banners, Meta ads, TikTok, YouTube, and emails.
• Adapt animations for 1:1, 4:5, 9:16, 16:9 aspect ratios.
• Collaborate with the creative and marketing teams to align with campaign goals.

Skills

Animation principles

Brand storytelling

Conversion-focused motion design

Time management

Mentorship

Organized workflows

Tools

After Effects

Photoshop

Illustrator

Animate

Job description

About the role

This role focuses on creating engaging and visually appealing 2D animations and motion graphics for e-commerce marketing channels, including product pages, online ads, social media content, landing pages, and promotional campaigns. The ideal candidate has a strong foundation in animation principles, brand visual storytelling, and the ability to produce conversion-focused motion design that enhances product presentation and user engagement.

Key responsibilities

• Develop creative concepts for animated e-commerce content, including product highlights, feature demos, infographics, and promotional graphics

• Create character, icon, object, or product sketches based on brand requirements

• Design storyboards and motion layouts for animation projects

• Produce 2D assets such as product feature graphics, UI elements, backgrounds, and illustrative components

• Apply animation principles (timing, spacing, acceleration, squash & stretch, anticipation, etc.) to create compelling motion design

• Produce animations using industry-standard tools, such as Adobe After Effects, Adobe Photoshop & Illustrator, and Adobe Animate

• Animate product features, typography, transitions, logo animations, and motion graphics for e-commerce campaigns

• Render and export animations optimized for various platforms (Shopify/website banners, Meta/FB Ads, TikTok, YouTube, email marketing, etc.)

• Adapt and version animations for multiple aspect ratios (1:1, 4:5, 9:16, 16:9, etc.)

• Collaborate with the creative team, marketing team, copywriters, and content strategists to align design with campaign objectives

About you

• Strong foundation in animation principles, brand visual storytelling, and conversion-focused motion design

• Proficiency in Adobe After Effects, Adobe Photoshop & Illustrator, and Adobe Animate

• Experience creating 2D animations and motion graphics for e-commerce marketing channels

• Ability to manage multiple animation tasks in a fast-paced e-commerce environment

• Knowledge of motion design trends, platform best practices (Meta, TikTok, YouTube), and e-commerce creative performance insights

• Ability to provide guidance, feedback, and mentorship to junior and mid-level graphic designers

• Ability to maintain organized project files and follow established naming and export workflows