Meta Ads Strategist - Remote Campaign Master

Lago; Philippines; Remote; PHP 1,267,000 - 1,970,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

Innovative culture

Job summary

Lago is seeking an experienced Meta Ads Specialist to build, manage, and optimize campaigns across multiple clients. The role requires proficiency in Facebook Ads Manager and Meta Business Suite, plus strong client-facing communication and analytics. Remote work options are available for global teams.

The ideal candidate will manage 20+ accounts, craft compelling creatives, install Meta Pixels via GTM, and provide data-driven recommendations to improve performance.

Qualifications

• 3-4 years in Facebook advertising campaign management.
• Expertise in Facebook Ads Manager and Meta Business Suite.
• Experience with Meta Ads Manager for multiple clients.
• Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
• Strong project management and attention to detail.
• Analytical skills for data-driven campaign recommendations.
• Excellent communication skills for client interactions.
• Experience in running video ads.
• Familiarity with Google Ads is a plus.

Responsibilities

• Develop and manage advertising campaigns using Facebook Ads Manager.
• Manage 20+ ad accounts, ensuring optimal structure and performance.
• Create compelling ad creatives, including copywriting and image selection.
• Analyze performance data to drive campaign improvements.
• Present detailed campaign performance reports to clients.
• Provide data-driven recommendations for optimizing campaign performance.
• Collaborate with clients to align campaign goals, audiences, and budgets.
• Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
• Boost organic content on client pages.
• Install and configure Meta Pixels via Google Tag Manager (GTM).
• Troubleshoot Meta Pixel functionality and data discrepancies.
• Define and set up custom conversions to track actions aligning with goals.
• Develop and manage custom audiences based on pixel data.
• Stay updated with Meta advertising practices and updates.
• Collaborate with marketing and development teams for integration and operation.

Skills

Facebook advertising

Meta Ads Manager

Client communication

Data analysis

Video ads

Campaign optimization

Project management

Copywriting

Tools

Meta Ads Manager

Meta Business Suite

Google Tag Manager

HubSpot

Asana

Canva

Job description

Lago is seeking an experienced Meta Ads Specialist to build, manage, and optimize campaigns across multiple clients. The role requires proficiency in Facebook Ads Manager and Meta Business Suite, plus strong client-facing communication and analytics. Remote work options are available for global teams.

The ideal candidate will manage 20+ accounts, craft compelling creatives, install Meta Pixels via GTM, and provide data-driven recommendations to improve performance.