Remote Meta Ads & Analytics Specialist - Optimize Campaigns

Paylow Staffing; Philippines; Remote; PHP 600,000 - 900,000; Full time

Job summary

PayLow Staffing is seeking a Meta Ads & Analytics Specialist to provide hands-on support with Meta/Facebook advertising, analytics, troubleshooting, and campaign management. This remote, full-time role collaborates with the internal team to optimize advertising performance and ensure proper tracking.

Responsibilities include managing Meta Ads campaigns, analyzing metrics, troubleshooting ad issues and tracking pixels, and communicating insights to sales.

Qualifications

• Proven experience with Meta Ads Manager and Facebook/Instagram advertising.
• Strong ability to analyze Meta advertising data and derive actionable insights.
• Experience troubleshooting Meta apps, tracking issues, and ad account problems.
• Understanding of campaign structure: audiences, ad sets, creatives, and optimization.
• Excellent written and verbal English communication skills.
• Ability to work independently and take initiative in a remote setting.

Responsibilities

• Manage and troubleshoot Meta Ads Manager and Meta Business Suite.
• Assist with Facebook and Instagram advertising campaigns.
• Review campaign performance and identify areas requiring attention.
• Analyze Meta Ads reporting and key performance metrics.
• Troubleshoot rejected ads, account issues, tracking problems, and campaign errors.
• Assist with Meta Pixel, Events Manager, and conversion tracking.
• Review audience, campaign, ad set, and creative performance.
• Determine why campaigns may be underperforming and provide recommendations.
• Communicate findings and recommendations clearly to the sales team.
• Monitor changes within Meta's advertising platform and adapt when necessary.
• Document recurring problems and solutions.

Skills

Meta Ads Manager

Facebook & Instagram advertising

Meta Business Suite

Meta advertising data & analytics

Troubleshooting advertising & account

Campaign structure, audiences, ad sets

Analytical & problem-solving

Written & verbal English

Explain technical issues clearly

Independence & initiative

Tools

Google Analytics

CRM systems

Lead management systems

Job description

PayLow Staffing is seeking a Meta Ads & Analytics Specialist to provide hands-on support with Meta/Facebook advertising, analytics, troubleshooting, and campaign management. This remote, full-time role collaborates with the internal team to optimize advertising performance and ensure proper tracking.

Responsibilities include managing Meta Ads campaigns, analyzing metrics, troubleshooting ad issues and tracking pixels, and communicating insights to sales.