Meta Ads Specialist

Peak Uplift Digital; Manila; On-site; PHP 1,016,000 - 1,216,000; Full time

Job summary

Peak Uplift Digital is seeking an experienced Meta Ads specialist based in Manila to build and optimize campaigns across lead gen, conversion, and retargeting funnels. You will craft data-driven angles and creatives, set up robust tracking, and maintain clear optimization logs.

You will diagnose performance issues, scale winners responsibly, and collaborate with designers to refresh creatives. A strong CRO mindset and familiarity with CAPI/tracking hygiene are essential.

Qualifications

• 4+ years hands-on Meta Ads experience managing real budgets.
• Experience performing landing page split tests with CRO techniques.
• Proven track record of hitting CPL/CPA targets and scaling campaigns profitably.
• Deep understanding of Meta’s algorithm, learning phases, and current best practices.
• Strong analytical mindset — decisions driven by data, not guesses.
• Creative thinker capable of generating angles, hooks, and ad concepts.
• Familiar with CAPI solutions, tracking hygiene, and troubleshooting.

Responsibilities

• Build, launch, and optimize Meta ad campaigns (lead gen, conversion, retargeting, custom funnels).
• Craft angles, hooks, and creatives aligned with real market psychology.
• Set up structure from Day 1: naming, rules, tracking, exclusions.

Job description

Mandatory: Must be based in Manila, Cebu, Cavite or Davao

Salary: 100,000 PHP per month

What You’ll Be Responsible For

Build, launch, and optimize Meta ad campaigns (lead gen, conversion, retargeting, custom funnels).

Craft angles, hooks, and creatives aligned with real market psychology.

Set up proper structure from Day 1: naming, rules, tracking, exclusions.

Performance Optimization

Scale winners aggressively while protecting MER/CPA.

Diagnose performance drops with speed: attribution, creative fatigue, audience saturation, tracking issues, learning phase resets.

Maintain crystal-clear optimization logs — what you tested, why, and what happened.

Data & Tracking

Configure and manage Meta Pixel, Aggregated Event Measurement, CAPI, offline conversions.

Build clear dashboards and weekly performance reports.

Understand funnel metrics deeply: CPL, CPA, ROAS, CVR, CTR, CPM, LTV.

Creative Direction

Work with designers/editors to produce scroll-stopping creatives.

Initiate new concepts based on data, not opinions.

Identify fatigue early and refresh ad sets before performance drops.

Process Reliability

Follow SOPs for QA, launch, optimization, scaling, and reporting.

Keep campaigns compliant and avoid unnecessary account risks.

Communicate proactively — no surprises, ever.

Requirements

4+ years hands-on Meta Ads experience managing real budgets

Performing landing page split tests with CRO techniques applied

Proven track record of hitting CPL/CPA targets and scaling campaigns profitably.

Deep understanding of Meta’s algorithm, learning phases, and current best practices.

Strong analytical mindset — decisions driven by data, not guesses.

Creative thinker with the ability to generate angles, hooks, and ad concepts.

Familiar with CAPI solutions, tracking hygiene, and troubleshooting.

Bonus: Experience with GoHighLevel, AI Tool workflows, CRO & Landing Page Development