Meta Ads Manager

Gladex Travel and Tours Corp; Manila; On-site; PHP 480,000 - 720,000; Full time

Job summary

Gladex Travel and Tours Corp in Manila seeks a dedicated Meta Ads Manager to plan, execute, and optimize paid campaigns across Facebook and Instagram. You will work with marketing and sales to shape strategies, create compelling ad copy, and manage budgets to achieve clear marketing and sales objectives.

The role requires hands-on experience with Meta Ads Manager, audience targeting, and creative testing, plus strong analytics to report performance.

Qualifications

• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to explain campaign performance to non-technical stakeholders.
• Candidates should possess Sales and Marketing skills to align Meta campaigns with revenue goals and target customer segments effectively.
• Candidates should possess Advertising skills with experience in Meta Ads Manager, audience targeting, campaign optimization, and creative testing across Facebook and Instagram.
• Candidates should possess Project Management skills to plan, execute, and track multiple campaigns simultaneously, manage timelines, and coordinate with cross-functional teams.
• Relevant experience in digital marketing for travel, tourism, or hospitality is highly beneficial.
• Proficiency in analytics and reporting tools (e.g., Meta Business Suite, Facebook Ads Manager, Google Analytics) is preferred.
• Bachelors' degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Manila, with strong attention to detail, data-driven decision-making, and a commitment to ethical and inclusive advertising practices.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta platforms (Facebook, Instagram) and related networks.
• Perform A/B tests, monitor performance metrics, and adjust targeting, creatives, and budgets.
• Collaborate with marketing and sales teams to develop campaign strategies and align messaging with brand travel packages.
• Create compelling ad copy and visuals and ensure campaigns stay on time and within budget.
• Conduct audience research and deliver performance reports; coordinate with internal stakeholders.

Skills

Communication skills

Sales & Marketing

Advertising

Project Management

Analytics & Reporting

Digital marketing (travel)

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Ads Manager

Facebook Ads Manager

Meta Business Suite

Google Analytics

Job description

Company Description

Gladex Travel and Tours Corp. is a travel company dedicated to crafting seamless, tailor-made journeys for travelers with diverse interests and budgets. The team combines deep destination expertise with up-to-date knowledge of global travel trends to design personalized itineraries worldwide. Gladex offers a wide range of options, from vibrant cities and pristine beaches to scenic countryside and cultural landmarks, supported by convenient online booking tools. Focused on exceptional service and memorable experiences, the company helps individuals, families, and groups turn travel plans into reality. Applicants can learn more and explore offerings via the company website and social channels.

Role Description

The Meta Ads Manager is a full-time, on-site role based in Manila, responsible for planning, executing, and optimizing paid campaigns across Meta platforms (Facebook, Instagram, and related networks). This role involves setting up and managing ad campaigns, performing A/B tests, monitoring performance metrics, and adjusting targeting, creatives, and budgets to achieve clear marketing and sales objectives. The Meta Ads Manager collaborates closely with the marketing and sales teams to develop campaign strategies, create compelling ad copy and visuals, and align messaging with brand positioning and travel packages. Daily tasks include audience research, performance reporting, and coordination with internal stakeholders to ensure campaigns are delivered on time and within budget. The role also requires staying current with Meta Ads policies, tools, and best practices to continuously improve return on ad spend.

Qualifications

• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to explain campaign performance to non-technical stakeholders.
• Candidates should possess Sales and Marketing skills to align Meta campaigns with revenue goals, target customer segments effectively, and support lead generation and conversion.
• Candidates should possess Advertising skills with experience in Meta Ads Manager, audience targeting, campaign optimization, and creative testing across Facebook and Instagram.
• Candidates should possess Project Management skills to plan, execute, and track multiple campaigns simultaneously, manage timelines, and coordinate with cross-functional teams.
• Relevant experience in digital marketing for travel, tourism, or hospitality is highly beneficial.
• Proficiency in analytics and reporting tools (e.g., Meta Business Suite, Facebook Ads Manager, Google Analytics) is preferred.
• Bachelors' degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Manila, with strong attention to detail, data-driven decision-making, and a commitment to ethical and inclusive advertising practices.