Digital Advertising Manager (Meta)

Gladex Travel and Tours Corp.; Manila; On-site; PHP 558,000 - 893,000; Full time

Job summary

Gladex Travel and Tours Corp. is seeking a Digital Advertising Manager to plan, execute, and optimize paid campaigns on Meta platforms, driving growth and customer acquisition for our travel services.

You will manage Facebook and Instagram campaigns, optimize budgets, analyze performance, build acquisition and retargeting strategies, test creatives and audiences, ensure proper tracking, and collaborate with Marketing and Sales to achieve KPIs.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in Meta advertising.
• Strong understanding of campaign optimization and reporting.
• Hands-on experience managing ₱500,000+ in monthly Meta advertising budgets, supported by KPIs such as ROAS, CPA, CPL, or conversion growth.

Responsibilities

• Manage Facebook and Instagram advertising campaigns.
• Allocate and optimize advertising budgets.
• Analyze campaign performance and recommend improvements.
• Build customer acquisition and retargeting strategies.
• Test creatives, audiences, and campaign structures.
• Ensure accurate conversion tracking and reporting.
• Work closely with the Marketing and Sales teams.

Skills

Campaign optimization

Budget management

Campaign reporting

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Facebook Ads Manager

Job description

The Digital Advertising Manager will be responsible for planning, executing, and improving paid advertising campaigns across Meta platforms to support business growth and customer acquisition.

Responsibilities

• Manage Facebook and Instagram advertising campaigns.

• Allocate and optimize advertising budgets.

• Analyze campaign performance and recommend improvements.

• Build customer acquisition and retargeting strategies.

• Test creatives, audiences, and campaign structures.

• Ensure accurate conversion tracking and reporting.

• Work closely with the Marketing and Sales teams.

Requirements

• Bachelor\'s degree in Marketing, Business, or a related field.

• Minimum of 3 years of experience in Meta advertising.

• Strong understanding of campaign optimization and reporting.

• Hands-on experience managing ₱500,000+ in monthly Meta advertising budgets, supported by measurable KPIs such as ROAS, CPA, CPL, or conversion growth.

• Experience handling multiple campaigns simultaneously is an advantage.