Senior Media Buyer (Meta Ads)

GrowFactor; Philippines; Remote; PHP 420,000 - 720,000; Full time

Job summary

A leading agency in remote team management is seeking a full-time Meta Ads Media Buyer to manage lead generation campaigns. The role involves optimizing campaigns, writing ad copy, and creating ad creatives. Candidates must be willing to work during Eastern Standard Time hours and have experience in service-based Meta Lead Gen Ads, particularly in wealth management or financial services. This is a remote position based in the Philippines with a strong focus on collaboration and optimization.

Qualifications

• Proven experience running Meta Lead Gen Ads in service-based businesses.
• Strong copywriting ability for ads and landing pages.
• Experience in wealth management, insurance, or financial services.
• Ability to design ad creatives (Canva/Adobe/Figma or equivalent).
• Understanding of testing and optimization and data-driven improvements.
• Experience with wealth management, insurance, financial services, or regulated industries.

Responsibilities

• Build, launch, and optimize Meta Lead Generation campaigns.
• Write high-performing ad copy and landing page copy.
• Monitor performance daily and optimize campaigns.
• Manage campaign structures, audiences, testing plans, and performance optimization.
• Track CPL/CPR/CVR and report results clearly to stakeholders.
• Collaborate on offer positioning and messaging for financial services clients.
• Maintain organized accounts with clear naming conventions and documentation.

Skills

Meta Lead Gen Ads experience

Copywriting for ads and landing pages

Designing ad creatives

Performance metrics understanding

Attention to detail

Tools

Canva

Adobe

Figma

Job description

GrowBeyond (a division of GrowFactor) helps UK businesses build efficient offshore teams by connecting them with top talent from the Philippines. We work with founders and business owners who want to scale smarter — freeing up their time through reliable, high‑performing remote professionals.

We’re hiring a full‑time Meta Ads Media Buyer to manage and optimize lead generation campaigns for our agency clients in the wealth management and insurance space. This is a hands‑on role for someone who can own the full ad lifecycle—from strategy to execution—including copywriting and creative production.

Note: Apply only if you are okay with working in Eastern Standard Time (EST).

Responsibilities

• Build, launch, and optimize Meta Lead Generation campaigns (Instant Forms and/or landing page lead funnels)
• Write high‑performing ad copy (hooks, primary text, headlines, descriptions)
• Write and improve landing page copy to increase conversion rates
• Create or coordinate ad creatives (static images, simple motion/video, variations for testing)
• Set up campaign structure, audiences, and testing plans (A/B testing, creative testing, offers)
• Monitor performance daily and make data‑driven optimizations (budget shifts, creative rotation, audience tweaks)
• Track key metrics (CPL, CPR, CVR, lead quality) and report results clearly
• Collaborate with the team to improve offer positioning and messaging for financial services clients
• Maintain strong organization across accounts, naming conventions, and documentation

Required Experience & Skills

• Willing to work in EST working hours
• Proven experience running Meta Lead Gen Ads (preferably in services‑based businesses)
• Strong copywriting ability for ads + landing pages
• Ability to design ad creatives (Canva/Adobe/Figma or equivalent) with clean, professional taste
• Strong understanding of testing and optimization (creative fatigue, scaling, audience segmentation)
• Comfortable working with performance metrics and communicating insights clearly
• High attention to detail and ability to execute consistently
• Experience in wealth management, insurance, financial services, or other regulated industries
• Understanding of compliance‑friendly messaging and offer positioning
• Basic tracking knowledge (Pixel/CAPI, UTM structure, conversion events)
• Experience improving lead quality (form optimization, qualifying questions, follow‑up alignment)

Work Environment

Location: Remote (Philippines only)

Schedule: Full‑Time 40 hrs per week — EST business hours

Equipment: Must have a reliable computer and stable internet connection.