Local Meta Ads Lead Gen Specialist

Hammerjack Pty Ltd; Philippines; On-site; PHP 300,000 - 540,000; Full time

Job summary

Hammerjack Pty Ltd in the Philippines is seeking an Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local service business.

You will set up campaigns from scratch, turn photos and videos into high-performing ads, and monitor metrics daily to drive quality leads within the service area. Strong communication to explain performance to a non-technical owner is essential.

Qualifications

• Proven hands-on experience building and managing Meta Ads campaigns.
• Experience running lead-generation campaigns (Lead Forms or website conversions).
• Strong understanding of local and radius targeting, audience building, and budget optimization.

Responsibilities

• Build and launch Meta lead-generation campaigns with structure, audiences, and tracking setup.
• Assemble ad creatives using content provided by the business
• Configure local/radius targeting to reach customers within the service area.
• Monitor campaign performance daily and adjust actions as needed.
• Analyze results and make data-driven targeting/budget/creative adjustments.
• Test ad variations to improve CPL and lead quality.

Skills

Meta Ads campaigns

Lead generation campaigns

Local radius targeting

Meta Ads Manager, Pixel, Conversions

Ad creatives (Canva)

Analytics: CPL, CTR, CPM, conversions

Explain performance simply

Independent working

Strong communication

Tools

Meta Ads Manager

Meta Pixel

Conversions API

Canva

Job description

Hammerjack Pty Ltd in the Philippines is seeking an Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local service business.

You will set up campaigns from scratch, turn photos and videos into high-performing ads, and monitor metrics daily to drive quality leads within the service area. Strong communication to explain performance to a non-technical owner is essential.