Media Specialist

Klaiya; Manila; On-site; PHP 279,000 - 446,400; Full time

Benefits offered by this job

Monthly Commissions and incentives

Government Mandated Benefits

13th month pay

Free snacks and coffee

HMO upon regularization

Free device program

Annual Salary Increase based on performance

OT Pay and Holiday Pay

Monthly company events

Employee stock ownership plan (Stock Option)

Opportunity to work with biggest local brands

Job summary

A leading company in the digital marketing space is seeking a TikTok Advertising Specialist to develop and manage innovative ad campaigns. The ideal candidate will have experience in social media advertising, particularly on TikTok, and possess strong analytical skills to optimize campaign performance. You will collaborate with creative teams to produce engaging content and ensure effective audience targeting. This role offers a dynamic work environment with opportunities for growth and collaboration with major local brands.

Qualifications

• At least 6 months to 1 year of experience managing paid social media campaigns, focusing on TikTok Ads.
• Related experience during internship is welcome.

Responsibilities

• Develop and implement TikTok advertising strategies aligned with business goals.
• Monitor and optimize campaigns to maximize ROI and performance metrics.
• Track, analyze, and report on campaign performance using TikTok Ads Manager.

Skills

Knowledge of TikTok Ads Manager

Understanding of TikTok’s algorithm

Proficiency in analytics tools

Creative mindset

Excellent communication skills

Job description

1. Campaign Strategy & Planning:

• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead

generation, sales).

• Identify target audiences and create tailored ad campaigns to reach them effectively.

• Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.

2. Ad Creation & Management:

• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy)

optimized for TikTok’s platform.

• Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.

• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA,

ROAS, etc.).

3. Performance Analysis & Reporting:

• Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.

• Provide actionable insights and recommendations to improve campaign effectiveness.

• Conduct A/B testing to refine ad creatives, targeting, and strategies.

4. Audience Engagement & Community Building:

• Leverage TikTok’s unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and

engagement.

• Monitor user interactions and feedback to improve ad relevance and brand perception.

5. Budget Management:

• Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.

• Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.

6. Collaboration & Communication:

• Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.

• Communicate campaign results and insights to stakeholders in a clear and concise manner.

Job Qualifications:

Experience:

• At least 6 months to 1 year of experience managing paid social media campaigns, with a focus on TikTok Ads.

• Applicants with related experience during internship are also welcome to apply.

Skills:

• Knowledge of TikTok Ads Manager, including targeting, bidding, and optimization strategies.

• Strong understanding of TikTok’s algorithm, trends, and user behavior.

• Proficiency in analytics tools (e.g., Meta Analytics, Google Analytics, TikTok Analytics) and data-driven decision-making.

• Creative mindset with the ability to produce engaging ad content.

• Excellent communication and collaboration skills.

Benefits

• Monthly Commissions and incentives

• Government Mandated Benefits

• 13th month pay

• Free snacks and coffee

• HMO upon regularization

• Free device program

• Annual Salary Increase based on performance

• OT Pay and Holiday Pay

• Monthly company events

• Employee stock ownership plan (Stock Option)

• Opportunity to work with biggest local brands