MarTech Manager: End-to-End CRM, Automation & Analytics

MASH; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

MASH is seeking a hands-on MarTech Manager to optimize CRM, marketing automation, data and the wider Martech ecosystem. You’ll analyze end to end marketing engines, identify friction, and implement practical improvements while getting into platforms, workflows and data.

You’ll work across CRM, marketing automation, integrations, campaigns, analytics and reporting to connect systems so marketing teams can work more efficiently and make better decisions.

Qualifications

• 6+ years in marketing operations, MarTech or related fields.
• Experience across multiple organisations or marketing environments.
• Hands-on with analytics and tracking tools such as GA4, GTM and Looker Studio.

Responsibilities

• Review CRM and martech stacks and identify opportunities to simplify, integrate or improve them.
• Manage and optimise platforms such as HubSpot, Salesforce Marketing Cloud, Marketo or equivalent.
• Build and optimise lead journeys, audience segments, automated workflows, forms, landing pages and email campaigns.
• Improve lead management, database structure, segmentation and handover to sales.
• Troubleshoot platform and integration issues and support new tool implementations.
• Set up, test, launch and optimise digital campaigns and workflows.
• Ensure campaigns, forms, pixels, links, audiences and tracking are configured correctly.
• Build dashboards using GA4, GTM and Looker Studio; analyse data and provide actionable recommendations.

Skills

MarTech leadership

CRM operations

Data-driven decision making

Stakeholder management

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

GA4

Google Tag Manager

Looker Studio

Zapier

Make

Job description

MASH is seeking a hands-on MarTech Manager to optimize CRM, marketing automation, data and the wider Martech ecosystem. You’ll analyze end to end marketing engines, identify friction, and implement practical improvements while getting into platforms, workflows and data.

You’ll work across CRM, marketing automation, integrations, campaigns, analytics and reporting to connect systems so marketing teams can work more efficiently and make better decisions.