Marketing & CRM Assistant

VA Masters; Bogo; On-site; PHP 201,000 - 312,000; Full time

Job summary

VA Masters seeks a meticulous Marketing & CRM Assistant in Cebu to own our B2B contact database and support email marketing and website operations. You will enrich data, maintain CRM cleanliness, audit email flows, and optimize on-page SEO while collaborating with the founder on frontline tasks.

The role rewards careful, solo work; you’ll leverage AI tools for research, ensure accuracy, and help present product content with strong PDF presentations for launches.

Qualifications

• Proven experience with data research and CRM enrichment.
• Strong Excel or Google Sheets skills with large lists.
• Hands-on experience with an email marketing platform (Omnisend/Klaviyo/Mailchimp).
• Working knowledge of WordPress and basic on-page SEO.
• Ability to use AI tools for research while validating results.
• Excellent attention to detail and high accuracy.
• Dependable, precise, and able to work solo with little supervision.
• Strong written and verbal English communication.

Responsibilities

• Research and enrich B2B partner database by visiting company websites.
• Keep CRM records clean, consistent, and current.
• Use AI tools to speed research while verifying accuracy.
• Audit email automations end to end; ensure links work.
• Test email templates for mobile and desktop rendering.
• Support improvements to email flows, segmentation, and journeys.
• Improve on-page SEO; optimize metadata and images on site.
• Upload and format new product content with correct image sizing.
• Add and run customer reviews on product pages.
• Create clean PDF presentations for new product launches.

Skills

Data research

CRM enrichment

Excel / Google Sheets

Email marketing platform

WordPress

On-page SEO

AI research tools

Attention to detail

Independent work

English communication

Tools

Omnisend

Klaviyo

Mailchimp

WooCommerce

Canva

Adobe

Job description

Job Summary:
We're on the lookout for a detail-driven Marketing & CRM Assistant to take ownership of our B2B contact database and back our email marketing and website operations. The role pairs research-heavy data enrichment with hands-on marketing execution — cleaning and completing our retailer CRM, auditing and sharpening our email automation flows, and helping hold our website accurate and search-friendly. The right person is meticulous, resourceful, and at ease working solo on tasks where accuracy counts for more than speed.

Key Responsibilities:

• Research and enrich our B2B partner database by visiting company websites and completing missing fields such as website URL, email address, phone number, physical location, and product range

• Hold and arrange the CRM spreadsheet so records stay clean, consistent, and current

• Lean on AI tools intelligently to speed research along while checking the accuracy of every entry

• Audit our existing email automation sequences end to end, checking that all links work and content is correct

• Test email templates for proper display on both mobile and desktop, and put right formatting issues

• Back ongoing improvements to email flows, segmentation, and subscriber journeys

• Put on-page SEO improvements in place on our website, metadata, image optimization, and content details included

• Upload and format new product content, making sure images are correctly sized and consistently presented

• Add and run customer reviews on product pages to strengthen credibility and search visibility

• Build clean, professional PDF presentations for new product launches

Mandatory Skills:

• Proven experience with data research and database or CRM enrichment work

• Strong Excel or Google Sheets skills, work with large lists included

• Hands-on experience with an email marketing platform such as Omnisend, Klaviyo, Mailchimp, or similar

• Working knowledge of WordPress, product/content updates and basic on-page SEO included

• At ease leaning on AI tools to assist research while checking results solo

• Excellent attention to detail and a high standard for accuracy

• Dependable, precise, and able to work solo with little supervision

• Strong written and verbal communication skills in English

Preferred Skills:

• Experience with Omnisend specifically

• Grounding in B2B lead research, list building, or retailer/distributor databases

• Basic design skills for turning out PDF presentations or sales one-pagers (Canva, Adobe, or similar)

• Familiarity with WooCommerce or other WordPress e-commerce setups

• Grasp of email deliverability and automation funnel best practices

• Ability to carry several projects at once and prioritize solo

Why Join Us:
This is a chance to step into a role with real ownership from day one, working directly with the founder of a growing premium brand rather than through layers of management. You'll see your work land directly on sales and marketing performance, and there's genuine room for the role to stretch as the business grows. If variety, latitude, and careful work that actually moves the needle appeal to you, you'll fit right in.