Marketing Unit Head

BSB Junrose; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

BSB Junrose in Metro Manila is seeking a Marketing Unit Head to lead the Marketing Unit, develop plans and strategies, and ensure effective implementation across brands carried by BSB Junrose.

The role requires 3+ years as Head of Marketing in the automotive sector, with strong communication, presentation, and leadership skills. You will manage budgets, analyze market trends, and collaborate closely with Sales to drive campaigns and brand consistency.

Qualifications

• BSBA Marketing Management degree required.
• Minimum 3 years as Head of Marketing, automotive industry preferred.
• Proficient in market analysis and budgeting.

Responsibilities

• Lead and supervise the Marketing Unit and drive strategy.
• Develop marketing plans, product positioning, and messaging.
• Analyze market conditions and competitors through competitive analysis.
• Coordinate with Sales to align campaigns and budgets.
• Prepare monthly/quarterly/annual marketing budgets and reports.
• Create marketing materials for campaigns and launches.

Skills

Oral & written communication

Presentation skills

Analytical thinking

Team leadership

Education

BSBA Marketing Management

Job description

The Marketing Unit Head will work closely on

• Managing and Supervising the Marketing Unit.




• Develop Marketing plans and strategies, product positioning, targeting communications and messaging for different brand and/or products that BSB is carrying and ensure its effective implementation.




• Analyse current market conditions and competitors information's through competitive analysis.




• Develop creative marketing and/or PR campaigns to drive awareness for sales and other corporate objectives.




• Ensure our brand message is strong and consistent across all channels and marketing efforts (e.g. events, promotional material, social media platforms, email campaigns and the like.)




• Identify opportunities to reach new market segments and expand market share.




• Closely monitors competition (acquisitions, pricing movement, promos, activities, events, new products and feature) and come up with plans and strategies to ensure that our brands and products is updated based on current competitions and market requirements.




• Ensure close coordination with Sales Unit that the marketing plans and strategies are aligned and properly executed.




• Create marketing materials that generate awareness of special sales campaigns/promotions, loyalty offers to existing customers and new product/brand launches.




• Stay abreast of marketing trends to ensure that our strategies are applicable and updated.




• Prepare and manage monthly, quarterly and annual budgets for the Marketing Unit and provide justification and expected output.




• Prepare reports and updates to the sales unit and top management on the marketing strategies executed and its corresponding output.




• Coordinate with our Information Technology team on any possible improvements for BSB App that can generate more usage of our customers and can encourage non-user as well.




• Conduct customer visit, gather feedback and come up for any possible improvements that will address on the concerns gathered (e.g. packaging)




• Perform related functions that management may assign from time to time.

The Job requirement for this role are

• A college graduate of BSBA Major in Marketing Management




• A good scholastic record is a plus




• Minimum atleast 3 years work experience as Head of Marketing preferably within Automotive industry.

Additional requirement may add value to the company such as

• Proficient in both oral and written communications




• Good presentation skills and computer literate




• Customer service oriented




• With Analytical, Resourceful and Results oriented attitude and Pro-active as a team leader