Marketing Technology Developer

Lancesoft APAC; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Lancesoft APAC in the Philippines seeks a Senior Marketing Technology Developer to build, implement, and maintain Marketing Cloud-based customer journeys, integrations, and data-driven personalization at scale.

The ideal candidate brings hands-on expertise in Salesforce Marketing Cloud and related platforms, plus strong problem-solving and cross-functional collaboration skills. This builder role emphasizes technical judgment and roadmap input.

Qualifications

• 6–8 years of experience in Marketing Technology, CRM, or Marketing Automation development.
• Advanced hands-on experience with Salesforce Marketing Cloud components.
• Working knowledge of Salesforce Sales Cloud and Service Cloud.
• Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS; experience with REST/SOAP APIs.
• Strong SQL skills for building audience data models.

Responsibilities

• Build, test, and deploy customer journeys across Email, SMS, Push, Direct Mail, and other channels.
• Develop and maintain integrations between Marketing Cloud, CRM systems, data warehouses, and APIs.
• Write AMPscript, SSJS, HTML, CSS, and JavaScript for personalization and automation logic.
• Build and maintain audience segmentation and data models using SQL.
• Ensure governance standards for subscriber management, data retention, and regulatory compliance (CAN-SPAM, GDPR, CCPA).
• Troubleshoot platform issues, monitor deliverability, and resolve defects in marketing workflows.
• Partner with Marketing, Product, Data, Compliance, and Engineering to translate requirements into technical solutions.
• Identify improvements to engagement, deliverability, and operational efficiency; pilot new features.
• Maintain documentation of workflows, integrations, and processes; mentor junior developers.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Mobile Studio

SQL

AMPscript

SSJS

JavaScript

REST APIs

SOAP APIs

HTML

CSS

Data Modeling

Agile/Scrum

Communication

Education

Bachelor’s degree in Computer Science

Tools

Tableau

Contentful

Segment

Job description

Senior Marketing Technology Developer Role Overview

The Senior Marketing Technology Developer builds, implements, and maintains the marketing technology solutions that power multi-channel customer engagement, personalization, and lifecycle marketing. Working within established platform architecture and governance standards, this role executes high-quality technical builds across Salesforce Marketing Cloud and the broader CRM ecosystem - customer journeys, automations, integrations, and data-driven personalization at scale.

The ideal candidate brings deep, hands-on technical expertise in Salesforce Marketing Cloud (or equivalent Adobe, HubSpot, or Braze platforms), strong problem-solving instincts, and sound technical judgment. This is a builder's role first, but one that expects independent thinking: identifying gaps, flagging risks, recommending improvements, and contributing informed technical perspective to the team's broader platform direction.

Roles & Responsibilities

• Build, test, and deploy customer journeys, triggered communications, and lifecycle campaigns across Email, SMS, Push, Direct Mail, and other channels using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Audience Builder/Data Extensions, and Distributed Marketing
• Develop and maintain integrations between Marketing Cloud, CRM systems (Sales Cloud, Service Cloud), data warehouses, APIs, and third-party vendors to support real-time marketing capabilities
• Write and maintain AMPscript, SSJS, HTML, CSS, and JavaScript to support personalization, dynamic content, and automation logic
• Build and maintain audience segmentation and data models using SQL, ensuring data accuracy and scalability
• Execute campaign and platform work in line with established governance standards, including subscriber management, consent management, data retention, and compliance with CAN-SPAM, GDPR, and CCPA
• Troubleshoot platform issues, monitor deliverability and rendering quality, and resolve technical defects across marketing automation workflows
• Partner with Marketing, Product, Data, Compliance, and Engineering teams to translate campaign and program requirements into working technical solutions
• Identify and implement improvements to engagement, deliverability, and operational efficiency across owned platforms and workflows
• Evaluate and pilot new platform features, tools, and integrations, providing hands‑on technical assessment to inform roadmap decisions
• Maintain clear, accurate documentation of workflows, integrations, and technical processes
• Mentor junior developers and contribute to team coding standards and best practices
• Flag scalability, security, or compliance risks in existing or proposed technical solutions

Mandatory Requirements

• 6 8 years of experience in Marketing Technology, CRM, or Marketing Automation development roles
• Advanced hands‑on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Audience Builder/Data Extensions, and Distributed Marketing
• Working knowledge of Salesforce Sales Cloud and Service Cloud
• Proficiency in AMPscript, SSJS, JavaScript HTML, CSS,
• Experience designing and consuming REST/SOAP APIs -concept
• Strong SQL skills with experience building audience and data models
• Understanding of email deliverability, rendering, and compliance best practices
• Familiarity with data privacy regulations, including CAN-SPAM, GDPR, and CCPA
• Experience working in Agile/Scrum environments
• Strong communication skills and the ability to work cross‑functionally with technical and non‑technical stakeholders
• Bachelor's degree in Computer Science, Information Technology, Marketing Technology, Software Engineering, or a related field; equivalent professional experience considered in lieu of degree
• Ability to sit for extended periods and work at a computer for the majority of the workday
• Occasional travel may be required for team or vendor meetings

Preferred Qualifications

• Experience with CDPs, personalization platforms, or customer data orchestration tools
• Experience with Marketing Cloud Intelligence, Tableau, Contentful, Segment, or similar tools
• Experience in financial services, banking, fintech, or other regulated industries
• Salesforce Marketing Cloud certifications (Administrator, Developer, Consultant)