SFMC Consultant | Hybrid - Makati/BGC

TASQ; Makati; Hybrid; PHP 1,200,000 - 2,600,000; Full time

Job summary

TASQ in Makati/BGC hybrid setup is seeking a Senior SFMC Consultant to lead end-to-end Salesforce Marketing Cloud workstreams, from requirements gathering to governance and delivery.

You will architect SFMC solutions, manage integrations with Salesforce CRM, CMS, and analytics engines, and drive data, segmentation, and personalization strategies while mentoring the team and building reusable accelerators.

Qualifications

• B.E./B.Tech/MBA with 5–8 years in Marketing Automation or SFMC delivery.
• Strong hands-on SFMC experience across Journey Builder, Automation Studio, Email Studio.
• Proficient in AMPscript, SQL, and basic SSJS for personalization and automation.
• Excellent stakeholder management and leadership skills.

Responsibilities

• Lead end-to-end SFMC workstreams from requirements gathering to delivery governance.
• Architect SFMC solutions and oversee data integration with connected systems.
• Define segmentation and data flows; ensure privacy and deliverability practices.
• Mentor team members and develop reusable accelerators and playbooks.
• Measure and optimize campaigns using Datorama and Einstein tools.

Skills

SFMC Platform Expertise

AMPscript

SQL

SSJS

Stakeholder Management

Facilitation & Workshops

Solution Architecture

Data Modeling

Privacy & Compliance

Documentation & Playbooks

Education

B.E./B.Tech/MBA

Tools

Marketing Cloud Connect

Datorama

Salesforce CRM

Job description

Roles & responsibilities

Workstream Leadership & Delivery Management

• Lead end-to-end SFMC workstreams, including requirementsgathering, solution design, planning, and delivery governance.
• Manage project risks, dependencies, sprint backlogs, and qualitygates.
• Facilitate workshops and platform walkthroughs with marketing,product, engineering, and CRM teams.

Solution Architecture & Platform Integration

• Architect SFMC solutions across Journey Builder, Automation Studio,Email Studio, Mobile Studio, and Content Builder.
• Oversee integration patterns between SFMC and connected systemsincluding Salesforce CRM, CMS, DAM, ecommerce, and analyticsengines.
• Govern data modeling, Contact Builder structure, subscriber keystrategy, and cross-cloud activation via Marketing Cloud Connect.

Data, Audience & Personalization Strategy

• Define segmentation strategies, data flows, and campaignarchitecture leveraging SQL, AMPScript, dynamic content, andcustomer attributes.
• Ensure compliance across consent management, deliverability bestpractices, and privacy requirements.

Analytics, Optimization & Value Realization

• Lead measurement strategy using Marketing Cloud Intelligence(Datorama) and Einstein tools for predictive engagement.
• Build optimization roadmaps, testing frameworks (A/B/n,multivariate), and performance improvement initiatives.

Team Leadership & Knowledge Development

• Mentor ACon/Con team members; review configurations, SQLscripts, documentation, and quality.
• Contribute to capability building, reusable accelerators, playbooks,and best practice assets.

Required Skills & Expertise

SFMC Platform Expertise

• Strong hands-on experience across Journey Builder, AutomationStudio, Email Studio, Content Builder, and Mobile Studio.
• Proficiency in AMPscript, SQL, and basic SSJS for personalization,segmentation, and automation logic.

Consulting & Leadership Skills

• Ability to structure complex SFMC/MarTech requirements into clearworkstreams and deliverable plans.
• Strong stakeholder management, facilitation, and communicationskills with senior business and technical teams.
• High-quality documentation, solution storytelling, and synthesis oftechnical and functional inputs.

Data & Integration Acumen

• Solid understanding of Contact Builder, data extensions, subscriberkey strategy, and data relationships.
• Working knowledge of Marketing Cloud Connect and integrationpatterns between SFMC, Salesforce CRM, and broader MarTechecosystems.
• Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) anddata handling best practices.

Analytics & Optimization Skills

• Ability to interpret campaign and journey performance metrics usingSFMC reporting or Marketing Cloud Intelligence (Datorama).
• Understanding of Einstein features (STO, Engagement Scoring) andhow to apply them for optimization.

Qualifications

• B.E./B.Tech/MBA
• 5 - 8 years of experience in Marketing Automation, MarTech, orSFMC delivery.

Additional Details

• Work arrangement: Hybrid - Makati or BGC office