Marketing Systems & Growth Architect

My Amazon Guy

Taguig

Remote

PHP 5,414,000 - 7,643,000

Full time

27 hours ago
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Benefits offered by this job

Competitive salary base
Permanent work-from-home setup
MAG School access

Job summary

My Amazon Guy seeks a Marketing Systems & Growth Architect to own, rebuild, and scale its marketing infrastructure, focusing on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This role is technical, not campaign-focused, and drives long-term scalability and revenue through a clean CRM ecosystem.

Ideal candidates have 5+ years in Marketing Operations or RevOps, hands-on HubSpot expertise, and experience aligning automation with sales.

Qualifications

  • 5+ years in Marketing Operations, RevOps, or Marketing Technology
  • Deep Hands-on HubSpot experience and CRM restructuring
  • Experience with lifecycle marketing, lead scoring, and segmentation frameworks
  • Ability to enforce governance and set system standards
  • Experience with paid media funnels and tracking

Responsibilities

  • Audit properties, workflows, lists, lifecycle stages, and automation logic
  • Remove deprecated workflows and redundant structures
  • Deduplicate contacts and companies
  • Redesign lifecycle stages for reporting integrity
  • Establish naming conventions and governance standards
  • Restrict permissions and prevent ad hoc workflow creation
  • Document system architecture and processes
  • Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
  • Develop dynamic segmentation frameworks based on intent
  • Design and optimize automated nurture journeys
  • Align marketing automation with sales handoff rules
  • Eliminate unnecessary broadcast email volume
  • Ensure workflows tie to measurable revenue movement
  • Align outbound outreach with automation logic
  • Maintain clean routing and lifecycle transitions
  • Connect human sales outreach with automation systems
  • Improve multi-touch attribution visibility
  • Align ad reporting with lifecycle progression
  • Reduce reporting ambiguity for leadership
  • Maintain documentation and system clarity
  • Serve as long-term owner of marketing systems governance

Skills

HubSpot experience
Marketing operations
RevOps
Marketing technology

Tools

HubSpot
ActiveCampaign
Instantly
Google Ads
Meta Ads
Retention.com
WordPress
GA4
Google Search Console
Google Business Profile
Trustpilot

Job description

The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy's marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

About My Amazon Guy

My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K-$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.

Key Responsibilities
  • Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
  • Remove deprecated workflows and redundant structures
  • Deduplicate contacts and companies
  • Redesign lifecycle stages for clarity and reporting integrity
  • Establish naming conventions and governance standards
  • Restrict permissions and prevent ad hoc workflow creation
  • Document system architecture and operational processes
Lifecycle Marketing & Automation
  • Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
  • Develop dynamic segmentation frameworks based on intent and readiness
  • Design and optimize automated nurture journeys
  • Align marketing automation with sales handoff rules
  • Eliminate unnecessary broadcast email volume
  • Ensure all workflows are tied to measurable revenue movement
BDR & Marketing Alignment
  • Align outbound outreach (ASIN review videos and follow-ups) with automation logic
  • Prevent overlapping or contradictory messaging
  • Ensure intent signals trigger correct actions
  • Maintain clean routing and lifecycle transitions
  • Connect human sales outreach with automation systems
Attribution & Funnel Clarity
Work Across Platforms Including
  • HubSpot (CRM)
  • ActiveCampaign
  • Instantly
  • Google Ads
  • Meta Ads
  • Retention.com
  • WordPress
  • GA4
  • Google Search Console
  • Google Business Profile
  • Trustpilot
You Will
  • Improve multi-touch attribution visibility
  • Align ad reporting with lifecycle progression
  • Reduce reporting ambiguity for leadership
  • Marketing Infrastructure Protection
  • Protect system integrity from short-term workarounds
  • Maintain documentation and system clarity
  • Serve as long-term owner of marketing systems governance
Requirements
  • 5+ years in Marketing Operations, RevOps, or Marketing Technology
Deep, Hands-on HubSpot Experience (required)
  • Proven experience cleaning and restructuring complex CRM environments
  • Strong understanding of paid media funnels and conversion tracking
  • Experience with lifecycle marketing, lead scoring, and segmentation frameworks
  • Experience building or restructuring automation systems
  • Comfortable enforcing governance and setting system standards
Experience Working With Distributed Teams (Filipino Team Experience Preferred)
Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
  • Camera with at least 1080p resolution
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement
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