Marketing Systems & Growth Architect

My Amazon Guy

Philippines

Remote

PHP 5,660,000 - 8,176,000

Full time

9 hours ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Permanent work-from-home

EST schedule

Professional development

MAG School access

Job summary

My Amazon Guy is seeking a Marketing Systems Architect to own and evolve our marketing stack with a focus on HubSpot architecture, lifecycle automation, and governance. This is a hands-on, systems-first leadership role aimed at creating a scalable, revenue-driven engine rather than campaign execution.

You will audit, redesign, and implement segmentation, nurture journeys, and attribution frameworks across platforms to improve reporting clarity and alignment with sales. Remote, EST-friendly hours.

Qualifications

5+ years in Marketing Operations, RevOps, or Marketing Technology.
Deep, hands-on HubSpot experience (required).
Proven experience cleaning and restructuring complex CRM environments.
Strong understanding of paid media funnels and conversion tracking.
Experience with lifecycle marketing, lead scoring, and segmentation frameworks.
Experience building or restructuring automation systems.
Comfortable enforcing governance and setting system standards.
Experience working with distributed teams (Filipino team experience preferred).

Responsibilities

Audit HubSpot properties, workflows, and segmentation to improve clarity.
Deduplicate contacts and redesign lifecycle stages.
Build structured lifecycle segments and automated nurture journeys.
Align outbound marketing with automation and sales handoff rules.
Standardize governance, naming conventions, and permissions.
Document system architecture and processes.
Protect marketing infrastructure from short-term workarounds.
Collaborate with global teams to ensure revenue attribution accuracy.

Skills

HubSpot

Marketing Operations

RevOps

Lifecycle Marketing

Segmentation Frameworks

Automation Systems

Governance & Standards

Paid Media Tracking

Cross-functional Collaboration

Global/Distributed Teams

Tools

HubSpot

ActiveCampaign

GA4

Google Ads

Meta Ads

WordPress

Google Tag Manager

Instantly

Trustpilot

Job description

Google Tag Manager

This is a remote position.

The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

About My Amazon Guy

My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.

Key Responsibilities

HubSpot Architecture & Governance
- Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
- Remove deprecated workflows and redundant structures
- Deduplicate contacts and companies
- Redesign lifecycle stages for clarity and reporting integrity
- Implement clean segmentation logic
- Establish naming conventions and governance standards
- Restrict permissions and prevent ad hoc workflow creation
- Document system architecture and operational processes
Lifecycle Marketing & Automation
- Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
- Develop dynamic segmentation frameworks based on intent and readiness
- Design and optimize automated nurture journeys
- Align marketing automation with sales handoff rules
- Eliminate unnecessary broadcast email volume
- Ensure all workflows are tied to measurable revenue movement
BDR & Marketing Alignment
- Align outbound outreach (ASIN review videos and follow-ups) with automation logic
- Prevent overlapping or contradictory messaging
- Ensure intent signals trigger correct actions
- Maintain clean routing and lifecycle transitions
- Connect human sales outreach with automation systems
Attribution & Funnel Clarity
- Work across platforms including:
- You will:
Marketing Infrastructure Protection
- Create segmentation request protocols
- Establish automation standards
- Protect system integrity from short-term workarounds
- Maintain documentation and system clarity
- Serve as long-term owner of marketing systems governance