Digital Advertising Specialist

My Amazon Guy; Philippines; Remote; PHP 350,000 - 700,000; Full time

Benefits offered by this job

Permanent work-from-home setup

EST schedule (Mon-Fri)

MAG School courses access

Job summary

My Amazon Guy is a remote digital marketing agency seeking a PPC specialist to create, manage, and optimize Google PPC campaigns across Google, YouTube, Facebook, Instagram, and LinkedIn. You will craft engaging ad content and drive performance to meet defined objectives.

Ideal candidates have strong analytics skills, a background in digital marketing analytics, and knowledge of Google Tag Manager and Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• Experience in digital marketing analytics with focus on Google Tag Manager and Google Analytics.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Google Tag Manager and Google Analytics certifications are a plus.

Responsibilities

• Create compelling and visually appealing ad content, including text, images, videos, and media tailored to each platform’s ad format.
• Launch, monitor, and optimize advertising campaigns on Google Ads, YouTube, Facebook, Instagram and LinkedIn to meet performance objectives.
• Define and target specific demographics, interests, and behaviors on Facebook, Instagram, and YouTube to reach the right audience.
• Choose optimal ad placements on Google Display Network, YouTube, and Facebook/Instagram feeds and stories.
• Set up and manage conversion tracking to measure the effectiveness of ad campaigns (online sales, lead generation, etc.).
• Improve ad quality scores by ensuring ad relevance, landing page quality, and expected CTR.
• Ensure ad content complies with platform policies and industry regulations.
• Stay up-to-date with changes to advertising platforms and adjust strategies accordingly.
• Collaborate with the creative team to ensure ad content is visually engaging and aligns with brand messaging.
• Hit performance metrics agreed upon.
• Communicate results, issues, and ideas with management.

Skills

Google Ads

YouTube Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

Digital marketing analytics

Google Tag Manager

Google Analytics

Data analysis

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Tag Manager

Google Analytics

Job description

This is a remote position.

Creating, managing, and optimizing Google PPC campaigns (including YouTube) to market My Amazon Guy’s services and digital products. This role will require experience advertising on platforms such as Google, Facebook, Instagram, and LinkedIn.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

• Create compelling and visually appealing ad content, including text, images, videos, and other media, tailored to each platform’s ad format.
• Launch, monitor, and optimize advertising campaigns on Google Ads, YouTube, Facebook, Instagram and LinkedIn to ensure they meet performance objectives.
• Define and target specific demographics, interests, and behaviors on Facebook and Instagram, as well as on YouTube, to reach the right audience.
• Choose optimal ad placements on these platforms, such as the Google Display Network, YouTube video ads, and Facebook/Instagram feeds and stories.
• Set up and manage conversion tracking to measure the effectiveness of ad campaigns, including tracking online sales, lead generation, or other desired actions.
• Improve ad quality scores on Google Ads by ensuring ad relevance, landing page quality, and expected click-through rates.
• Ensure ad content complies with platform policies and industry regulations.
• Stay up-to-date with changes and updates to the advertising platforms and adjust strategies accordingly.
• Collaborate with the creative team to ensure ad content is visually engaging and aligns with the brand’s messaging.
• Hit performance metrics agreed upon.
• Consistently communicate results, issues, and ideas with management.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• Proven experience in digital marketing analytics, with a focus on Google Tag Management and Google Analytics
• Strong analytical skills and proficiency in data analysis tools
• Excellent communication and presentation skills
• Google Tag Manager and Google Analytics certifications are a plus.

Technical Requirements

• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed
• Camera with at least 1081p resolution

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work-from-home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement