Marketing Supervisor

Innovatrade Ingredients Corp.; Valenzuela; On-site; PHP 600,000 - 900,000; Full time

Job summary

Innovatrade Ingredients Corp. in the Philippines seeks a Marketing Supervisor to lead marketing campaigns for Innovatrade (bulk/F&B) and EZbake (retail) with hands-on baking knowledge.

You will plan data-driven strategies, oversee online presence on Lazada/Shopee, and manage paid campaigns across Meta, TikTok, and Google while coordinating with Sales, R&D, and Logistics. The role requires 5+ years in marketing (2+ in supervisory roles), strong leadership and content skills, and familiarity with

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years in marketing with 2+ years in supervisory/strategic role.
• Direct experience with Lazada/Shopee and digital campaigns.
• Working knowledge of baking/cooking and culinary applications.
• Strong skills in Meta/TikTok/Google Ads, Canva, and analytics tools.
• Proven ability to develop content strategies and oversee execution.
• Excellent communication, leadership, and project management.
• FMCG/food/ingredients background preferred.
• Experience in product demos, roadshows, or food expos.
• Knowledge of SEO/SEM, email marketing, or CRM tools.

Responsibilities

• Develop and execute data-driven marketing plans supporting sales goals.
• Analyze market trends, competitors, and customer needs to position products.
• Drive brand awareness for EZbake (retail) and Innovatrade (bulk/F&B).
• Manage EZbake and Innovatrade on Lazada/Shopee, optimize listings, SEO, promotions, and conversions.
• Plan and execute paid campaigns across platforms, optimizing ROI.
• Create and manage a content calendar for Facebook, Instagram, TikTok, and others.
• Oversee recipe-based content, baking tutorials, product demos, and testimonials.
• Collaborate with creative teams to produce engaging visual content.
• Identify recipe applications for products and coordinate with R&D.
• Lead or support product demo events, baking workshops, and roadshows.
• Supervise marketing team and external partners; align with Sales/R&D/Logistics.
• Report on campaign KPIs and adjust strategies to improve performance.

Skills

Strategic marketing

Team leadership

Content strategy

E-commerce management

Digital advertising

SEO/SEM

Analytics tools

Campaign management

Education

Bachelor’s degree

Tools

Meta Ads

TikTok Ads

Google Ads

Canva

Google Analytics

FB Insights

Job description

The ideal candidate must be a strategic, creative, and hands-on Marketing Supervisor who will lead the planning and execution of marketing campaigns for Innovatrade Ingredients Corporation (B2B) and EZbake Corporation (B2C/e-commerce). The ideal candidate must not only have strong marketing skills but also a working knowledge of baking and cooking to effectively connect with our core audience — from home bakers to food entrepreneurs.

DUTIES AND RESPONSIBILITIES :

A. Marketing Strategy & Planning

• Develop and execute data-driven marketing plans aligned with sales goals.

• Analyze market trends, competitors, and customer needs to position products effectively.

• Drive brand awareness for EZbake (retail) and Innovatrade (bulk/F&B clients).

B. E-Commerce & Online Sales

• Manage and grow EZbake’s presence on Lazada and Shopee, optimizing product listings, reviews, SEO, promotions, and conversion funnels.

• Plan and execute paid ad campaigns across platforms (Meta, TikTok, Google, etc.), optimizing ROI.

C. Content & Social Media Management

• Create and manage a compelling content calendar for Facebook, Instagram, TikTok, and other platforms.

• Oversee recipe-based content, baking tutorials, product demos, and customer testimonials.

• Work with creative teams (in-house or outsourced) to produce engaging visual content and videos.

D. Baking & Culinary Relevance

• Use knowledge of baking/cooking to identify recipe applications for products and create real-life product use cases.

• Collaborate with R&D to ensure marketing content reflects accurate and practical kitchen usage.

• Lead or support product demo events, baking workshops, and roadshows (online/offline).

E. Team Coordination & Reporting

• Supervise marketing team members and external partners (designers, ad agencies, influencers).

• Collaborate closely with Sales, R&D, and Logistics departments to ensure campaign alignment.

• Report on campaign KPIs and recommend adjustments to improve performance.

QUALIFICATIONS :

1. Bachelor’s degree in Marketing, Business Administration, or related field.

2. At least 5 years of experience in marketing, with 2+ years in a supervisory or strategic role.

3. Direct experience with e-commerce platforms (Lazada, Shopee) and digital campaign management.

4. Working knowledge of baking and cooking — either professional or home-based — and the ability to relate products to their culinary applications.

5. Strong grasp of digital tools: Meta Ads, TikTok Ads, Google Ads, Canva, and analytics tools (Google Analytics, FB Insights, etc.).

6. Demonstrated ability to develop content strategies and oversee creative execution.

7. Excellent communication, leadership, and project management skills.

8. Preferred (but not required) with background in the FMCG, food, or ingredients sector.

9. Experience in product demonstration events, roadshows, or food expos.

10. Knowledge of SEO/SEM, email marketing, or CRM tools.