Culinary Growth Marketing Lead (E-commerce)

Innovatrade Ingredients Corp.; Valenzuela; On-site; PHP 600,000 - 900,000; Full time

Job summary

Innovatrade Ingredients Corp. in the Philippines seeks a Marketing Supervisor to lead marketing campaigns for Innovatrade (bulk/F&B) and EZbake (retail) with hands-on baking knowledge.

You will plan data-driven strategies, oversee online presence on Lazada/Shopee, and manage paid campaigns across Meta, TikTok, and Google while coordinating with Sales, R&D, and Logistics. The role requires 5+ years in marketing (2+ in supervisory roles), strong leadership and content skills, and familiarity with

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years in marketing with 2+ years in supervisory/strategic role.
• Direct experience with Lazada/Shopee and digital campaigns.
• Working knowledge of baking/cooking and culinary applications.
• Strong skills in Meta/TikTok/Google Ads, Canva, and analytics tools.
• Proven ability to develop content strategies and oversee execution.
• Excellent communication, leadership, and project management.
• FMCG/food/ingredients background preferred.
• Experience in product demos, roadshows, or food expos.
• Knowledge of SEO/SEM, email marketing, or CRM tools.

Responsibilities

• Develop and execute data-driven marketing plans supporting sales goals.
• Analyze market trends, competitors, and customer needs to position products.
• Drive brand awareness for EZbake (retail) and Innovatrade (bulk/F&B).
• Manage EZbake and Innovatrade on Lazada/Shopee, optimize listings, SEO, promotions, and conversions.
• Plan and execute paid campaigns across platforms, optimizing ROI.
• Create and manage a content calendar for Facebook, Instagram, TikTok, and others.
• Oversee recipe-based content, baking tutorials, product demos, and testimonials.
• Collaborate with creative teams to produce engaging visual content.
• Identify recipe applications for products and coordinate with R&D.
• Lead or support product demo events, baking workshops, and roadshows.
• Supervise marketing team and external partners; align with Sales/R&D/Logistics.
• Report on campaign KPIs and adjust strategies to improve performance.

Skills

Strategic marketing

Team leadership

Content strategy

E-commerce management

Digital advertising

SEO/SEM

Analytics tools

Campaign management

Education

Bachelor’s degree

Tools

Meta Ads

TikTok Ads

Google Ads

Canva

Google Analytics

FB Insights

Job description

Innovatrade Ingredients Corp. in the Philippines seeks a Marketing Supervisor to lead marketing campaigns for Innovatrade (bulk/F&B) and EZbake (retail) with hands-on baking knowledge.

You will plan data-driven strategies, oversee online presence on Lazada/Shopee, and manage paid campaigns across Meta, TikTok, and Google while coordinating with Sales, R&D, and Logistics. The role requires 5+ years in marketing (2+ in supervisory roles), strong leadership and content skills, and familiarity with