Marketing Strategy & Analytics Manager

East West Banking Corporation; Taguig; Hybrid; PHP 800,000 - 1,200,000; Full time

Job summary

East West Banking Corporation in Taguig seeks a Marketing, Strategy and Analytics Officer to join our Consumer Lending team. The role requires delivering data-driven insights, strategic recommendations, and analytics-based solutions to optimize workflows and decision strategies.

You will generate MIS reports, support profitability, portfolio performance, and collaborate with cross-functional teams to drive improvements while ensuring compliance with bank policies.

Qualifications

• Strong analytical and MIS skills.
• Ability to interpret data and generate insights.
• Experience in marketing, strategy or analytics preferred.
• Excellent communication and attention to detail.

Responsibilities

• Analyze customer, portfolio, market, and industry trends to generate insights that support strategic planning, business growth, and portfolio profitability.
• Monitor business initiatives and program performance, recommending strategies to improve revenue, billings, customer engagement, and overall business results.
• Prepare and maintain KPI dashboards, MIS reports, performance scorecards, and other management tools to support data-driven decision-making.
• Develop portfolio and customer segmentation strategies that encourage desired customer behavior, increase interest income, and maintain acceptable risk and delinquency levels.
• Collaborate with cross-functional teams to support policy, process, and system enhancements, evaluate partnership opportunities, and ensure compliance with bank policies and regulatory requirements.
• Safeguard the financial performance of the Mortgage Business by supporting initiatives that achieve profitability targets while balancing growth and risk objectives.
• Promote a customer-first culture while contributing to employee engagement, talent development, and continuous business improvement.

Skills

Analytical thinking

MIS reporting

Communication

Education

Bachelor's degree

Tools

Databricks

SQL

Python

Job description

East West Banking Corporation in Taguig seeks a Marketing, Strategy and Analytics Officer to join our Consumer Lending team. The role requires delivering data-driven insights, strategic recommendations, and analytics-based solutions to optimize workflows and decision strategies.

You will generate MIS reports, support profitability, portfolio performance, and collaborate with cross-functional teams to drive improvements while ensuring compliance with bank policies.