Marketing Officer

SM Supermalls; Bulacan; On-site; PHP 400,000 - 500,000; Full time

Job summary

SM Supermalls is seeking a Marketing Officer to help execute marketing ideas and activations at SM City Marilao. The role focuses on driving foot traffic, vehicle counts, and mall sales through cost-effective campaigns and strong event planning.

You will develop digital and traditional advertising strategies, collaborate with tenants and partners, and monitor campaign performance with thorough documentation and compliance across stakeholders.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communication Arts or related field.
• At least 2 years of experience in marketing operations.
• Proficient in MS Office (PowerPoint, Word, Excel).
• Graphic design experience is an advantage.
• Strong communication, interpersonal skills and a team player.

Responsibilities

• Plan, execute, and evaluate mall events and seasonal campaigns with alignment to goals and timelines.
• Develop and implement advertising strategies across digital, mass media, and social platforms.
• Build and maintain relationships with tenants, brands, and partners to support initiatives.
• Monitor campaign effectiveness, gather insights, and manage documentation and analysis.
• Ensure documentation and compliance for all marketing activities with stakeholders.

Skills

Excellent communication

Team player

Interpersonal skills

Education

Bachelor’s degree in Marketing / Advertising / Business Administration / Communication Arts

Tools

MS Office

Graphic design

Job description

The Marketing Officer helps the team to execute actual implementation of different marketing ideas. To provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Job Description:

• Plan, execute, and evaluate mall events and seasonal campaigns, ensuring alignment with marketing goals and timelines.
• Develop and implement advertising strategies across digital, mass media, and social platforms to promote events and campaigns.
• Build and maintain relationships with tenants, brands, and partners to support marketing initiatives and secure sponsorships.
• Monitor and report on campaign effectiveness, gather insights, and manage documentation and competitive analysis.
• Ensure proper documentation and compliance for all marketing activities, coordinating with internal and external stakeholders.

Qualifications:

• Must have a Bachelor’s degree in Marketing, Advertising, Business Administration, Communication Arts or any 4-year related course.
• At least 2 years of related work experience in marketing operations.
• Proficient in MS Office (Powerpoint, Word, Excel).
• Experience in graphic design is an advantage.
• Strong and confident communicator, with great interpersonal skills, and a team player.
• Candidate must be willing to be assigned in SM City Marilao.