Marketing Manager

SM Supermalls; Pampanga; On-site; PHP 600,000 - 900,000; Full time

Job summary

SM City Telebastagan is seeking a Marketing Manager to design, develop, implement, and monitor advertising and marketing strategies that increase customer traffic and sales for the mall.

The role focuses on mall events, advertising across various channels, and partnerships with tenants and brands, while ensuring compliant, well-documented marketing processes and fostering team development.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least five (5) years managerial experience in Marketing, Events Management, and Advertising.
• Strong communication, analytical, and presentation skills.
• Proficiency in MS Office; graphic design experience is a plus.

Responsibilities

• Execute mall events and campaigns to drive customer engagement, tenant promotion, and increased mall traffic.
• Implement advertising initiatives across multiple channels, coordinating with creatives, media, and suppliers.
• Build and maintain partnerships with tenants, brands, and third-party collaborators to strengthen marketing efforts.
• Ensure compliance and documentation accuracy in marketing policies, processes, and task management.
• Pursue continuous learning and talent development through training, career initiatives, and knowledge sharing.

Skills

Marketing management

Events management

Advertising

Communication skills

Analytical skills

Presentation skills

MS Office

Graphic design

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Tools

MS Office

Graphic design

Job description

Job Description:

The Marketing Manager designs, develops, implements, and monitors advertising and marketing strategies/initiatives that increase customer traffic and sales based on comprehensive marketing research and an understanding of the mall’s customer base. They use creativity in building interest in consumers by employing marketing techniques through various types of media. These are but not limited to the mall’s events and advertising campaigns; implementation of system-wide requirements for promotions, activations, and management activities; and sponsorships.

Primary Responsibilities:

• Execute mall events and campaigns to drive customer engagement, tenant promotion, and increased mall traffic.


• Implement advertising initiatives across multiple channels, coordinating with creatives, media, and suppliers.


• Build and maintain partnerships with tenants, brands, and third-party collaborators to strengthen marketing efforts.


• Ensure compliance and documentation accuracy in marketing policies, processes, and task management.


• Pursue continuous learning and talent development through training, career initiatives, and knowledge sharing.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.


• At least five (5) years of managerial experience in Marketing, Events Management, and Advertising.


• Strong communication, analytical, and presentation skills.


• Proficiency in MS Office, experience in graphic design is an advantage.

Work Location:

SM City Telebastagan