Marketing Associate

Techworld 360 Inc.; Makati; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading marketing firm in Metro Manila is seeking a Marketing Associate to enhance player retention and drive revenue growth. You will support the execution of marketing campaigns, ensuring brand consistency and compliance with gaming standards. Ideal candidates should have a Bachelor's degree in Marketing or related fields, with 12 years of experience in marketing. Strong communication skills and familiarity with digital marketing tools are essential for success in this fast-paced role.

Qualifications

• 12 years of experience in marketing or a similar role (internship experience accepted).
• Ability to read and generate game data.
• Basic understanding of responsible gaming practices is a plus.

Responsibilities

• Assist in the development and deployment of marketing campaigns.
• Ensure consistency of brand messaging and adherence to company guidelines.
• Monitor and report on campaign execution timeliness and messaging consistency.
• Utilize data to segment audiences and implement targeted communication efforts.
• Track and report revenue performance directly linked to marketing efforts.

Skills

Strong communication and writing skills

Familiarity with digital marketing tools

Ability to work in a fast‑paced environment

Education

Bachelors degree in Marketing, Communications, Business, or related field

Tools

Campaign management platforms

Analytics platforms

Job description

Job Summary

Permanent / Full-Time

The Marketing Associate supports the planning, execution, and optimization of marketing communication strategies to enhance player retention, drive revenue growth, and ensure compliance with responsible gaming standards. This role emphasizes brand consistency, data‑driven messaging, and timely campaign execution.

Key Responsibilities

• Assist in the development and deployment of marketing campaigns according to the execution schedule
• Ensure consistency of brand messaging, tone, and adherence to company guidelines
• Coordinate with creative teams to maintain high‑quality content across all channels
• Monitor and report on campaign execution timeliness and messaging consistency
• Contribute to player retention strategies by creating engaging and personalized content
• Analyze marketing campaign impact on player churn rates and retention percentages
• Utilize data to segment audiences and implement targeted communication efforts
• Support promotional initiatives that drive deposit conversions
• Track and report revenue performance directly linked to marketing efforts
• Collaborate with data analysts to interpret conversion metrics and recommend campaign improvements
• Ensure all marketing materials meet regulatory standards and responsible gaming guidelines
• Promote transparency in promotional offers and player‑facing communication
• Assist in developing content that supports player education and responsible gaming initiatives

Qualifications

• Bachelors degree in Marketing, Communications, Business, or related field
• 12 years of experience in marketing or a similar role (internship experience accepted)
• Strong communication and writing skills
• Familiarity with digital marketing tools, campaign management, and analytics platforms
• Ability to read and generate game data
• Ability to work in a fast‑paced environment and meet tight deadlines
• Basic understanding of responsible gaming practices is a plus