Marketing Specialist

Outposter; Manila; In loco; PHP 420.000 - 720.000; Tempo pieno

Descrizione del lavoro

Outposter is seeking a Marketing Specialist to drive key initiatives, source and manage creators, and turn content into scalable ad assets. You will negotiate rates, handle gifting, briefs, and deliverables while collaborating with cross-functional teams.

You will plan calendars across TikTok, Instagram, Facebook, X and Snapchat, run Meta and TikTok campaigns, monitor performance, and report weekly to the Head of Growth, coordinating with US-based stakeholders across time zones, to ensure FTC

Competenze

• 2+ years of marketing experience at a DTC e-commerce brand or agency.
• Proven creator and influencer management: outreach, negotiation, seeding, relationships.

Mansioni

• Source, vet, and reach out to creators on TikTok and Instagram.
• Manage gifting and seeding, negotiate rates, briefs, track deliverables, and keep usage rights.
• Plan and publish content calendars across TikTok, Instagram, Facebook, X, and Snapchat.
• Engage with comments and DMs; spot trends early.
• Turn creator and customer content into ad-ready assets and maintain a creative library.
• Launch and manage Meta and TikTok ad campaigns; run creative tests and monitor performance.
• Report weekly on spend, ROAS, CAC, engagement, and top content.
• Ensure FTC disclosures and brand guidelines are followed.

Conoscenze

2+ years marketing experience

Creator & influencer management

Short-form video editing

Meta & TikTok ads

TikTok/Instagram culture

Cross-time-zone collaboration

Strumenti

CapCut

Premiere Pro

Descrizione del lavoro

As a Marketing Specialist , you will drive key initiatives, solve complex challenges, and collaborate closely with cross-functional teams to help our clients scale and succeed.

• Creator and influencer management (top priority): source, vet, and reach out to creators on TikTok and Instagram, manage gifting and seeding, negotiate rates, send briefs, track deliverables, and keep usage rights and content organized.
• Social media management: plan and publish content calendars across TikTok, Instagram, Facebook, X, and Snapchat, engage with comments and DMs, and spot trends early.
• Content creation, especially video editing: cut short-form videos, UGC, and ads into platform-native formats with hooks, captions, and multiple variations for testing, using CapCut, Premiere Pro, or similar tools.
• Turn creator and customer content into ad-ready assets, and keep an organized creative library of hooks, raw footage, and winning ads.
• Paid ads support: launch and manage Meta and TikTok ad campaigns, run structured creative tests, monitor performance daily, and flag what to scale or cut.
• Report weekly to the Head of Growth on creator, social, and paid performance, including spend, ROAS, CAC, engagement, and top-performing content.
• Make sure creator posts and ads follow FTC disclosure rules and the brand's guidelines on product claims.

As a Marketing Specialist , you will drive key initiatives, solve complex challenges, and collaborate closely with cross-functional teams to help our clients scale and succeed.

• Creator and influencer management (top priority): source, vet, and reach out to creators on TikTok and Instagram, manage gifting and seeding, negotiate rates, send briefs, track deliverables, and keep usage rights and content organized.
• Social media management: plan and publish content calendars across TikTok, Instagram, Facebook, X, and Snapchat, engage with comments and DMs, and spot trends early.
• Content creation, especially video editing: cut short-form videos, UGC, and ads into platform-native formats with hooks, captions, and multiple variations for testing, using CapCut, Premiere Pro, or similar tools.
• Turn creator and customer content into ad-ready assets, and keep an organized creative library of hooks, raw footage, and winning ads.
• Paid ads support: launch and manage Meta and TikTok ad campaigns, run structured creative tests, monitor performance daily, and flag what to scale or cut.
• Report weekly to the Head of Growth on creator, social, and paid performance, including spend, ROAS, CAC, engagement, and top-performing content.
• Make sure creator posts and ads follow FTC disclosure rules and the brand's guidelines on product claims.

Core Must-Haves

• 2+ years of marketing experience at a DTC e-commerce or consumer brand, or at an agency supporting them.
• Proven creator and influencer management: outreach, negotiation, seeding programs, and relationship building at volume.
• Strong short-form video editing skills (CapCut, Premiere Pro, or similar), with a portfolio of TikTok, Reels, or ad edits.
• Hands-on experience running Meta Ads Manager and/or TikTok Ads, including creative testing and reading performance metrics.
• Native understanding of TikTok and Instagram culture: what makes a hook, a trend, or a creator a fit.
• Organized, proactive, and comfortable working directly with a US-based Head of Growth across time zones.