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HEBE BEAUTY COSMETICS INC. seeks a native TikTok/Instagram content creator and marketer who loves skincare and cosmetics. You will craft engaging video content for TikTok and IG reels, act as a face of the brand, and drive follower growth and conversions while maintaining brand aesthetics.
The role requires staying on top of trends, analyzing KPIs, and collaborating with stakeholders to ensure multi-channel effectiveness in a fast-paced environment.
About the position:
We're looking for a native TikTok/Instagram content creator and marketer who loves and breathes the platform. The ideal candidate is passionate about skincare and cosmetics and understands our target audience. They know who's who in the beauty industry and have the finger on the pulse of skincare and cosmetic forward style — they're a trendsetter, the authority of what in on-trend. They're goal-oriented, results-driven, and work well on a team as well as independently. They are resourceful, engaging, organized, and flexible. They understand the brand’s aesthetics and are able to create content that can be used on multi-channels. They are customer and community savvy and can seamlessly navigate the nuances of the ever-changing TikTok platform. Aside from content creation, they also understand marketing trends and can provide data analytics of TikTok's evolving metrics.
Roles and Responsibilities:
Develop creative and highly engaging video content to grow our TikTok community and IG video reels.
Be one of the faces of our company on TikTok to promote and highlight trending/relevant topics for brand awareness, follower growth, and sales conversion
Able to create two to three TikTok video per day
Respond and engage in real-time to posts, questions, comments
Work alongside department stakeholders to ensure that content is aligned with brand aesthetics and identity
Keep up with the latest social media trends such as but not limited to news, memes, celebrities, music, etc., and find stylish and dynamic ways to promote the brand's ethos
Extremely tech-savvy, with strong communication skills
High-level understanding of the TikTok platform and video editing
Knowledgeable and up-to-date in different social media trends and best practices
Understanding and ability to speak and report on TikTok's KPIs and metrics
Able to create one TikTok video per day
Committed to brand growth and able to perform under pressure.
Qualifications:
Fresh Grad is welcome
A Bachelor’s degree in English, communications, marketing, or other related fields
Experience as a content creator in prior roles, creating strong and engaging content
Understanding of SEO best practices
Proficiency with content management systems and analytics software
Proficient in Google word, sheets, slides
Detailed storyboard for video content creation
Excellent writing, proofreading, and communication skills
Detail-oriented work style with good time management and organizational skills
Knowledge of various analytics platforms