Digital Marketing Specialist

Reddimart Multi-Resources Inc.; Quezon City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A dynamic social media agency is seeking a Social Media Manager specializing in TikTok. The role involves managing accounts, creating and editing engaging video content, and analyzing performance metrics. The ideal candidate will have a strong understanding of TikTok, creativity in content creation, and the ability to adapt rapidly to trends. Familiarity with tools like CapCut and Canva is essential. This position is located in Quezon City, Philippines, offering an exciting opportunity in a growing field.

Qualifications

• Experience managing TikTok accounts including posting and engagement.
• Ability to monitor and execute content trends quickly.
• Strong storytelling skills for video content.

Responsibilities

• Manage TikTok content schedules and engagement.
• Create and edit short-form videos using trends.
• Analyze performance metrics to optimize content.

Skills

TikTok management

Video editing

Analytics tracking

Copywriting

Creative thinking

Tools

CapCut

Canva

Google Drive

Meta Business Suite

Job description

1. Social Media Management (TikTok-Centered)

• Managing TikTok business accounts (posting, scheduling, engagement)
• Understanding TikTok algorithm basics (reach, watch time, trends)
• Trend monitoring and fast content execution
• Community management (replying to comments, DMs)
• Hashtag and caption optimization

2. Content Creation & Production

• Short-form video ideation and scripting
• Filming using mobile-first best practices
• Basic video editing (CapCut, TikTok Editor, Canva)
• Use of trending sounds, effects, and transitions
• Storytelling for product, lifestyle, and promo content

3. Creative & Visual Skills

• Strong sense of visual hierarchy and branding
• Knowledge of brand tone, voice, and style
• Ability to adapt content to different campaigns (promo, awareness, engagement)
• Creating thumbnails and text overlays that improve watch time

4. Analytics & Performance Tracking

• Reading TikTok analytics (views, CTR, engagement rate)
• Identifying top-performing content and patterns
• Basic reporting (weekly/monthly insights)
• A/B testing content formats (hooks, length, captions)

5. Campaign & Promo Support

• Supporting product launches and sales campaigns
• Coordinating content with e-commerce promos (e.g., payday sale, 7.7, 8.8)
• Working with influencers or UGC-style content
• Aligning TikTok content with Facebook, Instagram Reels, and Shopee/Lazada needs

6. Copywriting & Communication

• Writing short, engaging captions and CTAs
• Adapting copy to trends and audience behavior
• Basic understanding of promotional messaging vs organic content
• Clear internal communication with marketing and design teams

7. Tools & Platforms

• TikTok Creator Tools & Business Center (basic)
• CapCut / Canva
• Meta Business Suite (basic familiarity)
• Google Drive, Sheets (content calendars, reports)
• Scheduling tools (if applicable)

8. Soft Skills & Work Attitude

• Creative and trend-driven mindset
• Fast execution and adaptability
• Willingness to learn paid ads and analytics
• Time management and content planning
• Team collaboration and feedback acceptance

9. Nice-to-Have (Growth Skills)

• Basic TikTok Ads knowledge
• Influencer outreach or coordination experience
• Knowledge of e-commerce platforms (Shopee, Lazada, Tiktok)
• Familiarity with UGC content strategy
• Basic graphic design or motion text skills