Marketing Specialist

Biocostech Philippines Corporation; Mandaluyong; On-site; PHP 360,000 - 600,000; Full time

Job summary

Biocostech Philippines Corporation seeks a Trade Marketing Specialist to assist in developing and executing trade marketing strategies for skincare products, collaborating with sales and marketing teams to boost visibility and sales, and monitoring promotional performance.

You will manage budgets, create visual merchandising guidelines, conduct market research, analyze data, and prepare regular reports for management while staying updated on industry trends and ensuring brand standards across

Qualifications

• Bachelor's degree or higher in marketing or business administration, or equivalent.
• 1–2 years of relevant experience in sales, trade, and category within FMCG.
• Category and space management skills.
• Strong analytical skills with ability to interpret data and generate actionable insights.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in Microsoft Office Suite and data analysis tools.

Responsibilities

• Assist in development and execution of trade marketing strategies for skincare products.
• Collaborate with cross-functional teams to plan promotional campaigns to boost visibility and sales.
• Monitor and evaluate promotional performance and recommend optimizations.
• Support development of visual merchandising guidelines for retail outlets to align with brand standards.
• Conduct market research on industry trends and consumer preferences to inform strategies.
• Assist in managing the trade marketing budget and tracking expenses.
• Work with sales teams to align trade marketing initiatives with sales objectives.
• Provide training and resources to sales teams for effective retail execution.
• Analyze sales data and KPIs to report on impact and opportunities for improvement.
• Develop training materials for sales teams and retail partners on product features and promotions.
• Monitor displays and promotional materials quality and consistency.
• Propose innovative trade marketing initiatives to differentiate the skincare brand.
• Stay updated on best practices and trends to inform strategy.

Skills

Sales experience in FMCG

Category and space management

Analytical skills

Negotiation & communication

Education

Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Marketing or Business Administration or equivalent

Tools

Microsoft Excel

PowerPoint

Word

Data analysis tools

Job description

Key Responsibilities:

• Assist in the development and execution of trade marketing strategies to promote skincare products effectively and contribute insights to align trade initiatives with overall brand and marketing strategies.
• Collaborate with cross-functional teams to plan and implement promotional campaigns aimed at boosting product visibility and sales.
• Monitor and evaluate the performance of promotional activities, providing recommendations for optimization.
• Support the development and implementation of visual merchandising guidelines for skincare products in retail outlets and ensure that merchandising displays align with brand standards and guidelines.
• Conduct ongoing market research to stay informed about industry trends, competitor activities, and consumer preferences in the skincare sector and provide insights to inform trade marketing strategies and identify market opportunities.
• Assist in managing the trade marketing budget, tracking expenses, and ensuring cost-effective strategies.
• Work closely with sales teams to align trade marketing initiatives with sales objectives.
• Provide support and resources to the sales teams for effective execution at the retail level.
• Analyze sales data and key performance indicators to assess the impact of trade marketing activities and generate regular reports for management, highlighting successes, challenges, and areas for improvement.
• Develop training materials and conduct sessions for sales teams and retail partners on skincare product features, benefits, and promotional strategies.
• Monitor and maintain the quality of product displays and promotional materials.
• Propose and implement innovative trade marketing initiatives to differentiate the skincare brand in the market.
• Stay updated on industry best practices and emerging trends to incorporate into trade marketing strategies.
• Perform other services for Biocostech Philippines Corporation its affiliates and its subsidiaries.

Job Requirements:

• Candidate must possess at least a Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing, or equivalent.
• With at least 1-2 years of relevant experience in sales, trade, and category experience in the FMCG sector.
• Category and space management skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with data analysis tools.
• A good team player.