Marketing Specialist

Filinvest Hospitality; Lapu-Lapu; On-site; PHP 300,000 - 420,000; Full time

Job summary

Filinvest Hospitality is seeking a Food and Beverage Marketing Executive for Crimson Resort and Spa Mactan. The role focuses on driving campaigns, events, and digital marketing to elevate guest experiences and brand presence.

The candidate will coordinate with F&B, Culinary, Sales, and Marketing teams, manage social media and email campaigns, and ensure cohesive brand messaging across channels. 1 year of marketing experience is preferred.

Qualifications

• Minimum 1 year of marketing experience.
• Experience in handling food and beverage brands preferred.
• Ability to coordinate across F&B, Culinary, Sales and Marketing teams.
• Strong written and verbal communication skills.

Responsibilities

• Assist in translating marketing plans into actionable campaigns and timelines.
• Coordinate events, tastings, trade shows, and activations with vendors and media.
• Support ATL and BTL campaigns across print, radio, and digital channels.
• Manage social media calendars, posts, and audience engagement.
• Execute email marketing campaigns and monitor performance metrics.
• Ensure consistency of brand messaging across all platforms.

Skills

F&B marketing

Campaign planning

Digital marketing

Event coordination

Job description

Filinvest Hospitality Property: Crimson Resort and Spa Mactan

Experience: Minimum of 1 year of marketing experience, preferably handling food and beverage brands

Create exceptional experiences with Filinvest Hospitality. We are hiring a Food and Beverage Marketing Executive with the following expertise:

Campaign Planning & Execution

• Assist in translating marketing plans into actionable campaigns and timelines.
• Coordinate with F&B, Culinary, Sales, and Marketing teams to ensure aligned execution.
• Monitor trends, guest preferences, and competitor activities to identify opportunities.
• Track campaign performance and prepare post-campaign reports.

Events, PR & Partnerships

• Coordinate promotional events, tastings, trade shows, and activations.
• Liaise with vendors, suppliers, media, and influencers.
• Support public relations initiatives and brand collaborations.

ATL & BTL Marketing Execution

• Assist in executing advertising campaigns across print, radio, and digital extensions.
• Implement seasonal promotions, tactical offers, and loyalty initiatives.
• Oversee rollout of POS materials such as in-store displays, table tents, and signage.

Digital & Social Media Marketing

• Manage social media calendars, posting, and community engagement.
• Execute email marketing campaigns and monitor performance metrics.
• Update F&B promotions across websites, listings, and digital platforms.
• Track analytics and provide performance insights.

Content Creation & Brand Consistency

• Write marketing copies for social media, website, blogs, emails, and ads.
• Support creative shoots and content production.
• Ensure consistent tone, messaging, and brand identity across platforms.