F&B Marketing Executive

Filinvest Development Corporation; Lapu-Lapu; On-site; PHP 279,000 - 390,600; Full time

Job summary

A hospitality company in Lapu-Lapu City is seeking an F&B Marketing Executive to enhance brand awareness and guest engagement. This role involves coordinating marketing campaigns, managing social media, and creating impactful content. Applicants should have a degree in marketing and a strong background in food and beverage marketing. Relevant project management skills and the ability to collaborate effectively across teams are essential for success in this position. Join us to drive innovative marketing initiatives in a dynamic environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Relevant experience in marketing, preferably handling Food & Beverage brands.
• Strong creative and technical skills in campaigns, content creation, and copywriting.
• Proficient in social media, email marketing, analytics, and design tools.

Responsibilities

• Assist in translating marketing plans into actionable campaigns.
• Coordinate promotional events, tastings, and trade shows.
• Manage social media calendars and community engagement.
• Write marketing copies for social media and websites.

Skills

Creative campaign management

Social media proficiency

Analytical skills

Copywriting

Project management

Team collaboration

Education

Bachelors degree in Marketing, Advertising, Communications

Tools

Adobe

Canva

Job description

Filinvest Resort: CRIMSON RESORT & SPA MACTAN

The F&B Marketing Executive supports the planning and execution of integrated marketing initiatives for the food and beverage outlets of Crimson Resort & Spa Mactan. This role drives brand awareness, guest engagement, and revenue through coordinated campaigns, events, content creation, and performance analysis while working closely with F&B Operations, Culinary, Sales, and Marketing teams.

Campaign Planning & Execution

• Assist in translating marketing plans into actionable campaigns and timelines.
• Coordinate with F&B, Culinary, Sales, and Marketing teams to ensure aligned execution.
• Monitor trends, guest preferences, and competitor activities to identify opportunities.
• Track campaign performance and prepare post-campaign reports.

Events, PR & Partnerships

• Coordinate promotional events, tastings, trade shows, and activations.
• Liaise with vendors, suppliers, media, and influencers.
• Support public relations initiatives and brand collaborations.

ATL & BTL Marketing Execution

• Assist in executing advertising campaigns across print, radio, and digital extensions.
• Implement seasonal promotions, tactical offers, and loyalty initiatives.
• Oversee rollout of POS materials such as in-store displays, table tents, and signage.

Digital & Social Media Marketing

• Manage social media calendars, posting, and community engagement.
• Execute email marketing campaigns and monitor performance metrics.
• Update F&B promotions across websites, listings, and digital platforms.
• Track analytics and provide performance insights.

Content Creation & Brand Consistency

• Write marketing copies for social media, website, blogs, emails, and ads.
• Support creative shoots and content production.
• Ensure consistent tone, messaging, and brand identity across platforms.

JOB QUALIFICATIONS

• Bachelors degree in Marketing, Advertising, Communications, or related field.
• Relevant experience in marketing, preferably handling Food & Beverage brands.
• Strong creative and technical skills in campaigns, content creation, and copywriting.
• Proficient in social media, email marketing, analytics, and design tools (Adobe/Canva).
• Excellent project management and organizational skills for handling multiple campaigns.
• Strong communication and collaboration skills to work across teams.
• Results-driven with a keen eye for market trends and brand positioning.
• Willingness to work in Lapu-Lapu City.