Marketing Projects Manager (Youth Growth)

Shopee; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Shopee in the Philippines seeks a strategic growth professional to own 0-1 initiatives, conduct user research, design program frameworks, define KPIs, and deliver executive-level tracking. You will apply structured problem-solving to uncover bottlenecks and implement solutions in a youth-focused market.

The role collaborates with Marketing, Product, and Operations to drive rapid, measurable impact and engage the 18–24 segment through locally resonant campaigns and data-driven optimization.

Responsibilities

• Strategic Growth & Initiative Ownership: Identify growth levers to scale Shopee's market penetration and engagement among the 18–24 segment.
• Campaign Strategy & Product Collaboration: Design tactical marketing campaigns and influence product roadmaps for fast feature rollouts that serve youth habits.
• Cross-Functional & Cultural Leadership: Align Commercial, Brand, Product, and Operations to ensure cohesive execution with local youth culture insight.

Job description

Strategic Growth & Initiative Ownership

• Identify key growth levers to rapidly scale Shopee's market penetration and engagement among the 18–24 segment.
• Lead end-to-end 0-1 strategic projects: conduct user research, design program frameworks, define key performance metrics, and deliver executive-level tracking and reporting.
• Apply structured problem-solving to uncover root causes of business bottlenecks and implement solutions.

Campaign Strategy & Product Collaboration

• Work in a blended project-and-campaign capacity, designing tactical marketing campaigns that power growth
• Influence Product Management teams to shape feature roadmaps, ensuring smooth, fast rollouts of tech enhancements that serve youth user habits.
• Run continuous ideation, testing, and optimization loops to refine existing initiatives and maximize ROI.

Cross-Functional & Cultural Leadership

• Align diverse internal stakeholders—including Commercial, Brand, Product, and Operations to ensure cohesive execution.
• Leverage deep context on Philippine youth pop culture, local trends, and digital behavior to create hyper-relevant engagement strategies.