Marketing Projects Manager (Youth Growth)

Shopee; Philippines; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Shopee Philippines seeks a Strategic Growth & Initiative Owner to lead end-to-end 0-1 growth projects, focusing on the 18–24 segment and driving rapid market penetration. You will conduct user research, design program frameworks, define metrics, and deliver executive-level reporting.

Collaborating with Product, Marketing, Brand, Commercial and Operations, you will apply structured problem-solving, run ideation and optimization loops, and translate insights into campaigns that maximize ROI.

Responsibilities

• Identify key growth levers to rapidly scale Shopee's market penetration and engagement among the 18–24 segment.
• Lead end-to-end 0-1 strategic projects: conduct user research, design program frameworks, define key performance metrics, and deliver executive-level tracking and reporting.
• Apply structured problem-solving to uncover root causes of business bottlenecks and implement solutions.
• Work in a blended project-and-campaign capacity, designing tactical marketing campaigns that power growth.
• Influence Product Management teams to shape feature roadmaps, ensuring smooth, fast rollouts of tech enhancements that serve youth user habits.
• Run continuous ideation, testing, and optimization loops to refine existing initiatives and maximize ROI.
• Align diverse internal stakeholders—including Commercial, Brand, Product, and Operations to ensure cohesive execution.
• Leverage deep context on Philippine youth pop culture, local trends, and digital behavior to create hyper-relevant engagement strategies.

Job description

Strategic Growth & Initiative Ownership

• Identify key growth levers to rapidly scale Shopee's market penetration and engagement among the 18–24 segment.
• Lead end-to-end 0-1 strategic projects: conduct user research, design program frameworks, define key performance metrics, and deliver executive-level tracking and reporting.
• Apply structured problem-solving to uncover root causes of business bottlenecks and implement solutions.

Campaign Strategy & Product Collaboration

• Work in a blended project-and-campaign capacity, designing tactical marketing campaigns that power growth
• Influence Product Management teams to shape feature roadmaps, ensuring smooth, fast rollouts of tech enhancements that serve youth user habits.
• Run continuous ideation, testing, and optimization loops to refine existing initiatives and maximize ROI.

Cross-Functional & Cultural Leadership

• Align diverse internal stakeholders—including Commercial, Brand, Product, and Operations to ensure cohesive execution.
• Leverage deep context on Philippine youth pop culture, local trends, and digital behavior to create hyper-relevant engagement strategies.