Marketing Officer

First Philippine Holdings; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

First Philippine Holdings is seeking an experienced Marketing Manager to lead end-to-end project and campaign management across Industrial, Water, and Commercial Properties segments in the Philippines. The role requires coordinating with internal teams and external partners to deliver campaigns and collateral on time and within budget.

You will craft messaging, develop annual and quarterly plans, and execute multi-channel campaigns to boost brand visibility.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business or related field.
• Experience: At least five (5) years in Marketing, Communications, Advertising or related fields.

Responsibilities

• Lead end-to-end management of marketing projects, ensuring timelines, budgets and deliverables are met.
• Develop detailed project plans, communication workflows, and progress trackers for efficient execution.
• Coordinate with internal teams and external partners (agencies, creatives, vendors) for seamless delivery of campaigns and collateral.
• Oversee production of marketing materials - videos, brochures, digital assets, presentations, and event collateral.
• Support development of annual and quarterly marketing plans for Industrial, Water, and Commercial Properties business units.
• Conduct market scans, competitor reviews, and insights gathering for strategic recommendations.
• Assist in crafting messaging frameworks, brand narratives, and communication strategies tailored to each business line.
• Execute multi-channel campaigns (digital, on-site, PR, events, partnerships) to drive visibility and lead generation.
• Plan and execute industry events, locator engagements, site activation activities, and community programs.
• Manage event logistics, program flow, production suppliers, registration processes, and stakeholder coordination.
• Support lead management and visitor experience initiatives (investor visits, FPIP tours, business missions).
• Ensure consistent brand presence in all stakeholder touchpoints.
• Track performance of campaigns, events, and marketing assets using defined KPIs.
• Prepare regular project updates, post-event reports, and recommendations for improvement.
• Maintain a centralized repository of marketing materials, documentation, and brand assets.

Skills

Project management

Marketing strategy

Stakeholder engagement

Event planning

Budget management

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Key Responsibilities

Key Accountability No. 1 Project and campaign management

• Lead the end-to-end management of marketing projects, ensuring timelines, budgets, and
  deliverables are met.
• Develop detailed project plans, communication workflows, and progress trackers to ensure
  efficient execution.
• Coordinate with internal teams and external partners (agencies, creatives, vendors) for
  seamless delivery of campaigns and collateral.
• Oversee production of marketing materials -videos, brochures, digital assets, presentations,
  and event collateral.

Key Accountability No. 2 Marketing planning & execution

• Support the development of annual and quarterly marketing plans for Industrial, Water, and
  Commercial Properties business units (as assigned).
• Conduct market scans, competitor reviews, and insights gathering to inform strategic and
  tactical recommendations.
• Assist in crafting messaging frameworks, brand narratives, and communication strategies
  tailored to each business line.
• Execute multi-channel campaigns (digital, on-site, PR, events, partnerships) to drive brand
  visibility and lead generation.

Key Accountability No. 3 Events & stakeholder engagement

• Plan and execute industry events, locator engagements, site activation activities, and
  community-facing programs.
• Manage event logistics, program flow, production suppliers, registration processes, and
  stakeholder coordination.
• Support lead management and visitor experience initiatives (e.g., investor visits, FPIP
  tours, business missions).
• Ensure consistent brand presence in all stakeholder touchpoints.

Key Accountability No. 4 Reporting & Analytics

• Track performance of campaigns, events, and marketing assets using defined KPIs.
• Prepare regular project updates, post-event reports, and recommendations for
  improvement.
• Maintain a centralized repository of marketing materials, documentation, and brand assets.

Key Accountability No. 5 Vendor & budget management

• Source, evaluate, and manage partner agencies, creatives, and suppliers to ensure quality
  and cost-efficiency.
• Support budget preparation, monitoring, and liquidation for marketing activities.

Qualification Requirements

1. Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
2. Licensure and/or Certification Required: N/A
3. Experience: With at least five (5) years’ work experience in Marketing, Communications,
   Advertising or related fields and industry