Marketing Officer | FMCG | Manufacturing

TerraBarn Inc; Dasmariñas; Sur place; PHP 600 000 - 1 200 000; Plein temps

Résumé du poste

TerraBarn Inc. in Dasmariñas, Cavite, is seeking a seasoned Marketing professional to lead pricing decisions, conduct market sizing, and monitor competitive dynamics to drive growth.

You will develop brand-building campaigns, oversee digital marketing efforts with the Creative Designer, provide market insights to Key Account Management, and prepare leadership with periodic market intelligence reports. The ideal candidate has 3–5 years of experience in marketing, with a strong analytical mindset

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, or related field.
• At least 3–5 years of experience in marketing, market research, or brand management, preferably B2B or manufacturing-related.
• Strong analytical skills with experience in pricing/profitability analysis.
• Experience with digital marketing platforms and analytics tools.

Responsabilités

• Conduct pricing and profitability analysis to support account- and product-level pricing decisions.
• Perform market sizing and opportunity analysis for existing and target industries, aligned to the Market Segmentation plan.
• Conduct ongoing competitor analysis and maintain the competitive landscape profile.
• Monitor and report on sales and marketing performance against targets (Balanced Scorecard KPIs).
• Develop and execute brand-building initiatives and marketing campaigns.
• Oversee digital marketing efforts (website, social media, digital presence) in coordination with the Creative Designer.
• Provide market and pricing insights to Key Account Management for account planning and business development.
• Direct and prioritize the Business Development Officer’s market research and lead-qualification work.
• Prepare periodic market intelligence reports and presentations for leadership.

Connaissances

Pricing & profitability analysis

Market research

Brand management

Marketing analytics

Digital marketing

B2B marketing

Formation

Bachelor's degree in Marketing, Business Administration, Economics, or related field

Outils

Digital marketing platforms

Web analytics

Description du poste

Key Responsibilities

• Conduct pricing and profitability analysis to support account- and product-level pricing decisions.

• Perform market sizing and opportunity analysis for existing and target industries, aligned to the Market Segmentation plan.

• Conduct ongoing competitor analysis and maintain the competitive landscape profile.

• Monitor and report on sales and marketing performance against targets (Balanced Scorecard KPIs).

• Develop and execute brand-building initiatives and marketing campaigns.

• Oversee digital marketing efforts (website, social media, digital presence) in coordination with the Creative Designer.

• Provide market and pricing insights to Key Account Management for account planning and business development.

• Direct and prioritize the Business Development Officer’s market research and lead-qualification work.

• Prepare periodic market intelligence reports and presentations for leadership.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.

• At least 3–5 years of experience in marketing, market research, or brand management, preferably B2B or manufacturing-related.

• Strong analytical skills with experience in pricing/profitability analysis.

• Experience with digital marketing platforms and analytics tools.