Marketing Officer

Dempsey Resource Management; Pasig; On-site; PHP 312,000 - 580,000; Full time

Job summary

Dempsey Resource Management is seeking a Marketing Officer for a leading children’s wear brand in Pasig. You will support digital marketing campaigns, influencer partnerships, mall activations, social media analytics, promotions, and content management.

The role requires 2–3 years in social media, copywriting, or digital marketing, with strong writing and familiarity with analytics tools, content scheduling, and basic photo/video editing valued.

Qualifications

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field.
• 2-3 years of experience in social media management, copywriting, or digital marketing.
• Strong writing skills with adaptable tone for brands.
• Familiarity with social media platforms, analytics tools, and content scheduling platforms.
• Creative thinker with good visuals, trends, and storytelling.
• Strong personality, confident in sharing ideas in a fast-paced environment.
• Basic photo/video editing skills a plus.
• Knowledge of email marketing tools (Mailchimp, Klaviyo, or similar) advantageous.
• Experience in mall coordination, marketing mileage tracking, or event support is a plus.

Responsibilities

• Coordinate mall mileage with mall marketing teams.
• Monitor deliverables and timelines with mall partners for visibility.
• Maintain a database of mall tie-ups and provide visibility reports.
• Identify, onboard, and manage influencers aligned with brand objectives.
• Brief influencers on guidelines and campaign direction.
• Monitor content delivery and schedule, ensuring on-brand outputs.
• Track influencer performance and provide post-campaign reports.
• Coordinate with internal teams to ensure timely delivery of items/PR packages.
• Plan, produce, and implement campaigns across digital, in-store, and mall platforms.
• Review social media performance; propose analytics-based optimizations.
• Support content calendar alignment and campaign tie-ins.
• Coordinate launches and promotions across channels; measure results.
• Monitor marketing budgets and submit monthly reports.

Skills

Social media management

Copywriting

Digital marketing

Content management

Analytics tools

Creative thinking

Communication

Email marketing tools

Education

Bachelor’s degree in Marketing or related field

Tools

Social media analytics tools

Content scheduling platforms

Job description

WE ARE HIRING: MARKETING OFFICER

Industry: Leading Brand for Children's Wear Apparel

Location: San Miguel Ave., Pasig City

We are looking for a creative and driven Marketing Officer to support digital marketing campaigns, influencer partnerships, mall activations, social media analytics, promotions, and content management. If you have the experience and ideas to help strengthen brand visibility, we encourage you to apply.

Qualifications

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field.
• 2-3 years of experience in social media management, copywriting, or digital marketing.
• Strong writing skills with the ability to adapt tone for different brands.
• Familiarity with social media platforms, analytics tools, and content scheduling platforms.
• Creative thinker with a good eye for visuals, trends, and storytelling.
• Strong personality, confident in sharing ideas and working in a fast-paced environment.
• Basic photo/video editing skills are a plus.
• Knowledge of email marketing tools (e.g., Mailchimp, Klaviyo, or similar) is an advantage.
• Experience in mall coordination, marketing mileage tracking, or event support is a plus.

Key Responsibilities

• Partnerships & Mall Mileage
• Coordinate with mall marketing teams to secure mall mileage (LED ads, static placements, mall e-newsletters, in-mall events).
• Monitor deliverables and timelines with mall partners to ensure proper brand exposure.
• Maintain a database of mall tie-ups and provide reports on visibility secured.
• Influencer Management
• Identify, onboard, and manage influencers that align with the Gingersnaps brand and campaign objectives.
• Brief influencers on brand guidelines and campaign direction.
• Monitor content delivery and schedule, ensuring high-quality, on-brand outputs.
• Track performance of influencer campaigns and provide post-campaign performance reports (reach, engagement, conversions).
• Coordinate with internal departments and influencers to ensure smooth delivery of items or PR packages.
• Marketing Campaign Execution
• Assist in the planning, production, and implementation of marketing campaigns across digital, in-store, and mall platforms.
• Ensure campaign timelines are followed and that deliverables are aligned across all touchpoints.
• Coordinate with cross-functional teams (creative, operations, e-commerce, merchandising) to ensure integrated execution.
• Social Media Analytics & Support
• Review and analyze regular reports on social media performance (engagement, growth, top content, trends).
• Suggest optimizations based on analytics and seasonal performance.
• Support the Social Media Specialist with content calendar alignment and campaign tie-ins.
• Promotions & Launches
• Help conceptualize promotional activities and launch campaigns (in-store and online).
• Coordinate timing and communication plans with Sales and Operations, E-commerce, and Merchandising.
• Evaluate promo performance and provide data-backed insights on effectiveness.
• Admin & Reporting
• Maintain the brand marketing calendar and campaign tracker.
• Monitor and update marketing budgets for mall mileage, influencer spending, and activations.
• Submit reports on marketing activities, mall mileage secured, campaign status, and influencer performance on a monthly basis.
• Content Management
• Support the creation and curation of digital content across all platforms (website, email, social media, e-commerce assets).
• Coordinate with the creative team and social media team for content briefs and production timelines.
• Ensure all published content adheres to brand tone, visual identity, and campaign objectives.
• Monitor content performance and make recommendations for future improvements based on analytics.

If you have the creativity, coordination skills, and digital marketing experience to help grow a recognized children's apparel brand, this opportunity is worth exploring.