Marketing Officer - 2 yrs experience in Digital Marketing - Pasig

Dempsey Resource Management; San Miguel; On-site; PHP 250,000 - 420,000; Full time

Job summary

Dempsey Resource Management is seeking a proactive Social Media Manager to elevate brand presence across digital channels in the Philippines. You will plan content, coordinate with mall partners, manage influencers, and analyze performance to drive engagement and store visits.

Ideal candidates have 2–3 years in social media or digital marketing, strong writing, eye for visuals, and the ability to adapt tone to different brands.

Qualifications

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field.
• 2-3 years of experience in social media management, copywriting, or digital marketing.
• Strong writing skills with the ability to adapt tone for different brands.
• Familiarity with social media platforms, analytics tools, and content scheduling platforms.
• Creative thinker with a good eye for visuals, trends, and storytelling.
• Strong personality, confident in sharing ideas and working in a fast-paced environment.
• Basic photo/video editing skills are a plus.
• Knowledge of email marketing tools (e.g., Mailchimp, Klaviyo, or similar) is an advantage.
• Experience in mall coordination, marketing mileage tracking, or event support is a plus.

Responsibilities

• Partnerships & Mall Mileage coordination with mall partners.
• Coordinate with mall marketing teams to secure mall mileage (LED ads, static placements, mall e-newsletters, in-mall events).
• Monitor deliverables and timelines with mall partners to ensure proper brand exposure.
• Maintain a database of mall tie-ups and provide reports on visibility secured.
• Influencer Management: identify, onboard, and manage influencers that align with brand and campaign objectives.
• Brief influencers on brand guidelines and campaign direction.
• Monitor content delivery and schedule, ensuring high-quality, on-brand outputs.
• Track performance of influencer campaigns and provide post-campaign reports.
• Coordinate with internal departments and influencers to ensure smooth delivery of items or PR packages.
• Marketing Campaign Execution: assist in planning, production, and implementation across digital, in-store, and mall platforms.
• Ensure campaign timelines are followed and deliverables aligned across touchpoints.
• Coordinate with cross-functional teams to ensure integrated execution.
• Social Media Analytics & Support: review reports, suggest optimizations based on analytics.
• Promotions & Launches: help conceptualize promotional activities and launch campaigns.
• Coordinate timing and communication plans with Sales, E-commerce, and Merchandising.
• Evaluate promo performance and provide data-backed insights.
• Admin & Reporting: maintain marketing calendar and budget trackers for mall mileage and influencer spend.
• Submit monthly reports on activities, mall mileage, campaign status, and influencer performance.
• Content Management: assist in creating and curating digital content across platforms.

Skills

Social media management

Copywriting

Analytics tools

Content scheduling

Editing basics

Mall coordination

Influencer onboarding

Education

Bachelor's degree

Job description

Qualifications

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field.
• 2-3 years of experience in social media management, copywriting, or digital marketing.
• Strong writing skills with the ability to adapt tone for different brands.
• Familiarity with social media platforms, analytics tools, and content scheduling platforms.
• Creative thinker with a good eye for visuals, trends, and storytelling.
• Strong personality, confident in sharing ideas and working in a fast-paced environment.
• Basic photo/video editing skills are a plus.
• Knowledge of email marketing tools (e.g., Mailchimp, Klaviyo, or similar) is an advantage.
• Experience in mall coordination, marketing mileage tracking, or event support is a plus.

Key Responsibilities

• Partnerships & Mall Mileage
• Coordinate with mall marketing teams to secure mall mileage (LED ads, static placements, mall e-newsletters, in-mall events).
• Monitor deliverables and timelines with mall partners to ensure proper brand exposure.
• Maintain a database of mall tie-ups and provide reports on visibility secured.
• Influencer Management
• Identify, onboard, and manage influencers that align with the Gingersnaps brand and campaign objectives.
• Brief influencers on brand guidelines and campaign direction.
• Monitor content delivery and schedule, ensuring high-quality, on-brand outputs.
• Track performance of influencer campaigns and provide post-campaign performance reports (reach, engagement, conversions).
• Coordinate with internal departments and influencers to ensure smooth delivery of items or PR packages.
• Marketing Campaign Execution
• Assist in the planning, production, and implementation of marketing campaigns across digital, in-store, and mall platforms.
• Ensure campaign timelines are followed and that deliverables are aligned across all touchpoints.
• Coordinate with cross-functional teams (creative, operations, e-commerce, merchandising) to ensure integrated execution.
• Social Media Analytics & Support
• Review and analyze regular reports on social media performance (engagement, growth, top content, trends).
• Suggest optimizations based on analytics and seasonal performance.
• Support the Social Media Specialist with content calendar alignment and campaign tie-ins.
• Promotions & Launches
• Help conceptualize promotional activities and launch campaigns (in-store and online).
• Coordinate timing and communication plans with Sales and Operations, E-commerce, and Merchandising.
• Evaluate promo performance and provide data-backed insights on effectiveness.
• Admin & Reporting
• Maintain the brand marketing calendar and campaign tracker.
• Monitor and update marketing budgets for mall mileage, influencer spending, and activations.
• Submit reports on marketing activities, mall mileage secured, campaign status, and influencer performance on a monthly basis.
• Content Management
• Support the creation and curation of digital content across all platforms (website, email, social media, e-commerce assets).
• Coordinate with the creative team and social media team for content briefs and production timelines.
• Ensure all published content adheres to brand tone, visual identity, and campaign objectives.
• Monitor content performance and make recommendations for future improvements based on analytics.