Marketing Manager - Insurance

BDO Unibank; Makati; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

BDO Unibank, Inc. is seeking a Marketing Manager for Insurance to lead the development and execution of campaigns for BDO Life and BDO Insure, aligning with the bank’s goals and brand promise.

The role requires strong project management and digital marketing expertise, with responsibility for strategy, planning, and cross-functional collaboration; onsite assignment in Makati or Ortigas. The position emphasizes leadership in marketing campaigns, customer-focused process improvements, and building

Qualifications

• Bachelor’s degree in Marketing, Business or Communications.
• 8+ years of experience in marketing and advertising.
• Strong strategic thinking and campaign management capabilities.
• Excellent communication and presentation skills.
• Experience in digital marketing, CRM and UX.
• Ability to engage senior stakeholders and manage relationships.

Responsibilities

• Own marketing planning and campaign execution to meet business and brand objectives.
• Lead a customer-first approach while driving process enhancements.
• Build and maintain thought leadership across customer segments.

Skills

Project management

Marketing strategy

Campaign management

Digital marketing

Stakeholder engagement

Communication

Presentation skills

Creative direction

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Tools

CRM platforms

Google Analytics

Adobe Creative Suite

Media planning tools

Job description

Job Description:

10+ Years of experience in relevant Marketing fieldsPrimary: Project management, marketing strategy and planning marketing communicationsSecondary: Digital marketing

About BDO

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Marketing Manager for Insurance (BDO Life and BDO Insure) will spearhead the development and executions for the varied projects, services and activities of the Bank’s life and non-life subsidiaries units. This role is responsible to create and manage and execute marketing campaigns and service BAU marketing and communications requirements of BDO Life and BDO Insure.

Key Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders
• Lead a customer-first approach in establishing process enhancements.
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 8+ years of experience related to business management, marketing and advertising
• Strong strategic thinking and campaign management capabilities
• Excellent communication and presentation skills, with the ability to confidently engage senior stakeholders
• Proven ability to create compelling presentations and marketing materials
• Solid experience in digital marketing, media, CRM, and/or user experience (UX)
• Strong relationship management and stakeholder engagement skills
• Demonstrated expertise in creative direction and media planning/management
• Must be amenable to working onsite and be assigned to Makati or Ortigas

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BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability. Requisition ID: 28629