Marketing Manager (TIS)

Terumo; Manila; On-site; PHP 2,000,000 - 3,200,000; Full time

Job summary

Terumo seeks a seasoned Marketing/Brand Manager in the Philippines to drive strategy and branding for its medical devices portfolio. You will lead market research, value proposition development, and promotional campaigns to accelerate growth across the region.

The role requires expert knowledge of marketing strategy, branding adherence to global guidelines, and oversight of conferences, seminars, and promotional materials.

Qualifications

• Bachelor's degree in Science or Technology; MBA in Sales and Marketing preferred.
• 10+ years of experience with at least 5 years in Marketing / Product / Brand Management.
• Experience in medical devices or related industry preferred.

Responsibilities

• Develop and execute marketing strategy and plans for Terumo's products in the Philippines.
• Oversee branding consistency with global guidelines and manage promotional activities.
• Plan conferences, seminars, and training programs and monitor marketing spend.

Skills

Market research

Brand management

Marketing strategy

Promotional events

Education

Bachelor's in Science or Technology

MBA in Sales and Marketing

Job description

About the Company

As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.

Summary of the Role

This position is responsible for development of marketing strategy / plan and promotional activities including conferences / seminars, development of marketing collaterals, etc., and oversees their execution. The position develops value add proposition and provides inputs for branding of new and existing products. The position is also responsible for market research and providing relevant inputs for business planning and opportunity identification for business development / sales.

Key Functions / Responsibilities

1. Market Research and Support for Business Planning

• To undertake market research and analyse trends in terms of competitor activities / market share, new products in the market, product usage, customer preferences, performance of TIS products, customer feedback, current growth patterns, etc.
• To review and provide reports on market research to Business Unit Leader (TIS) and the Sales Team, as required
• To draw insights from the market research to provide relevant inputs in terms of product mix, scope for market expansion in geographies, etc. to the Business Unit Leader (TIS) for formulation of business strategy and plans
• To formulate policies on products to incorporate profitability requirements like product mix, competitive pricing, etc. with inputs from the Sales Team of TIS, and seek approval on product mix and pricing options from the Business Unit Leader (TIS)
• To provide inputs to the Sales Team for identification of new opportunities for business development, based on the market research

2. Marketing & Branding

• To understand the products / offerings of TIS Business, their usage, benefits, key decision makers at Hospitals, etc.
• To draw from the knowledge of TIS Business in the Philippines to develop Marketing and Promotion strategies and plans that create a strong brand recall among key stakeholders in Hospitals like Surgeons, Hospital Administration, Purchase, etc., to fuel business development efforts, in consultation with Business Unit Leader (TIS) and Terumo's Regional Marketing Manager
• To guide the team in execution of Marketing plans and Promotion activities
• To develop value-add propositions and branding for new or existing products with inputs from the Marketing and the Medical Affairs team
• To ensure that branding of Terumo as an organization is consistent with the global branding guidelines
• To monitor and manage marketing expenses and ensure adherence to the Marketing budget; To highlight deviations (if any) to Business Unit Leader (TIS) for approval

3. Promotional Events and Training Programs

• To plan for and oversee the execution of events, conferences, training programs and other engagement activities to promote TIS business
• To ensure development of marketing / promotional material (literatures / brochures etc.), and other collaterals for existing and new products, with inputs on product technicalities from Medical Affairs team
• To undertake vendor development and negotiations with marketing vendors for development of brochures, marketing kits, and other collaterals, with the support of Finance Team
• To ensure participation of KOLs and other key influencers in events, training programs, and other engagement activities, with the support of the Sales, Marketing and Medical Affairs Team
• To regularly review the impact of Marketing and Promotional activities and undertake corrective actions, under the guidance of Business Unit Leader (TIS)

Education & Experience

• Education: Bachelors in Science or Technology, MBA (or equivalent qualification) in Sales and Marketing
• Experience: 10+ years of experience with at least 5 years in Marketing / Product / Brand Management; Experience in Medical devices or related industry would be preferred

_ Note to External Recruitment Agencies: _

Terumo does not recognize candidate submissions from any recruitment agencies and will not be responsible for payment of any recruitment fees due to the hiring of candidates whose resumes were submitted to Terumo employees or offices without the recruiting team's acknowledgement.