Marketing Manager (Interventional Systems)

Terumo Marketing Philippines, Inc.; Manila; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

Terumo Marketing Philippines, Inc. is seeking an experienced marketing leader to develop and execute marketing strategy, branding, and promotional activities for Terumo Interventional Systems in the Philippines. You will oversee conferences, seminars, collaterals, and market research to support business planning and growth.

The role demands strong leadership, deep marketing expertise in medical devices, and the ability to drive cross-functional collaboration with sales and Medical Affairs.

Qualifications

• Bachelor in Science or Technology is required.
• MBA (or equivalent) in Sales and Marketing is preferred.
• 10+ years in marketing/brand management with 5+ years in medical devices.
• Strong leadership and people management experience.

Responsibilities

• Develop marketing strategy and promotional plans for TIS in the Philippines.
• Oversee branding, collateral development, events, and vendor management.
• Provide market insights for business planning and growth opportunities.

Skills

Marketing strategy

Brand management

Leadership

Market research

Communication

Education

Bachelor in Science or Technology

MBA in Sales and Marketing

Tools

Market analytics tools

Sales enablement tools

Job description

About the Company

As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.

Summary of the Role

This position is responsible for development of marketing strategy / plan and promotional activities including conferences / seminars, development of marketing collaterals, etc., and oversees their execution. The position develops value add proposition and provides inputs for branding of new and existing products. The position is also responsible for market research and providing relevant inputs for business planning and opportunity identification for business development / sales.

Key Responsibilities

• 1. Market Research and Support for Business Planning To undertake market research and analyse trends in terms of competitor activities / market share, new products in the market, product usage, customer preferences, performance of Terumo Interventional Systems (TIS) products, customer feedback, current growth patterns, etc. To review and provide reports on market research to Business Unit Leaders and the Sales Team, as required To draw insights from the market research to provide relevant inputs in terms of product mix, scope for market expansion in geographies, etc. to the Business Unit Leader for formulation of business strategy and plans To formulate policies on products to incorporate profitability requirements like product mix, competitive pricing, etc. with inputs from the Sales Team, and seek approval on product mix and pricing options from the Business Unit Leaders To provide inputs to the Sales Team for identification of new opportunities for business development, based on the market research
• 2. Marketing & Branding To understand the products / offerings of TIS (Terumo Interventional Systems) Business, their usage, benefits, key decision makers at Hospitals, etc. To draw from the knowledge of TIS Business in the Philippines to develop Marketing and Promotion strategies and plans that create a strong brand recall among key stakeholders in Hospitals like Surgeons, Hospital Administration, Purchase, etc., to fuel business development efforts, in consultation with Business Unit Leaders and Terumo’s Regional Marketing Manager To guide the team in execution of Marketing plans and Promotion activities To develop value-add propositions and branding for new or existing products with inputs from the Marketing and the Medical Affairs team To ensure that branding of Terumo as an organization is consistent with the global branding guidelines To monitor and manage marketing expenses and ensure adherence to the Marketing budget; To highlight deviations (if any) to Business Unit Leaders for approval 45%
• 3. Promotional Events and Training Programs To plan for and oversee the execution of events, conferences, training programs and other engagement activities to promote TIS business To ensure development of marketing / promotional material (literatures / brochures etc.), and other collaterals for existing and new products, with inputs on product technicalities from Medical Affairs team To undertake vendor development and negotiations with marketing vendors for development of brochures, marketing kits, and other collaterals, with the support of Finance Team To ensure participation of KOLs and other key influencers in events, training programs, and other engagement activities, with the support of the Sales, Marketing and Medical Affairs Team To regularly review the impact of Marketing and Promotional activities and undertake corrective actions, under the guidance of Business Unit Leaders

Indicative Key Result Areas (KRAs)

Provide timely inputs for a profitable product mix Ensure adherence to marketing budget for TIS (Terumo Interventional Systems) business Ensure planning and execution of target number of conferences, seminars and other engagement events Provide timely inputs for value add propositions for all existing and new products Ensure adherence to Terumo’s Global Marketing and Branding policies / guidelines across all marketing and branding activities Publish reports on Market Research for internal circulation, as per prescribed timelines and guidelines

Functional / Technical Skills

Knowledge of products in the TIS Business Market knowledge related to TIS Business Knowledge of key competitors Knowledge of Marketing concepts Value selling based on clinical outcome of products

Education & Experience

Bachelors in Science or Technology, MBA (or equivalent qualification) in Sales and Marketing 10+ years of experience with at least 5 years in Marketing / Product / Brand Management Working experience in Medical devices industry is highly preferred Strong leadership and people managing experience is mandatory

Terumo Asia Pacific consists of 8 entities spanning across 8 countries in the region. Amidst the diverse cultures and languages, a core belief of keeping our associates as a top priority is present. We believe our associates are our greatest asset and constant engagement is the key to keep them motivated, developed and taken care of. Our mission is to work as a team to save lives, today and every day. We do this by providing lifesaving medical technologies to healthcare settings around the world. Our parent company, Terumo Corporation, is a global medical device manufacturer focused on cardiac and vascular specialties, hospital products, and home health care. Established in 1921 and based in Tokyo, Terumo Corporation operates globally and employs more than 30,000 associates worldwide to provide innovative medical solutions in more than 160 countries and regions.