Marketing Manager - HNWI/UHNW Campaigns

BDO Unibank; Makati; On-site; PHP 2,000,000 - 3,800,000; Full time

Job summary

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Build your career with a trusted industry leader.

The Marketing Manager - HNWI will lead the development and execution of marketing initiatives for HNW/UHNW clients across investment, private banking, trust, treasury, and offshore banking products. This role also supports enterprise-wide Wealth Management campaigns and day-to-day marketing needs.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 8+ years in business management, marketing and advertising.
• Strong strategic thinking and campaign management capabilities.
• Excellent communication and presentation skills with senior stakeholders.
• Proven ability to create compelling presentations and marketing materials.
• Experience in digital marketing, media, CRM, and/or UX.
• Strong relationship management and stakeholder engagement.
• Creative direction and media planning/management experience.
• Onsite work in Makati or Ortigas.

Responsibilities

• Serve as the primary MCG partner for assigned Wealth Management business units.
• Develop and execute marketing campaigns aligned with business and brand objectives.
• Support the growth and positioning of Wealth Management offerings across affluent, HNW, and UHNW segments.
• Manage marketing projects, campaigns, and events from planning to execution.
• Collaborate with stakeholders to ensure timely and effective delivery of initiatives.
• Monitor campaign performance, customer engagement, and marketing spend.
• Ensure compliance with audit, regulatory, and governance requirements.

Skills

Strategic thinking

Campaign management

Excellent communication

Presentation skills

Relationship management

Stakeholder engagement

Digital marketing

UX/CRM experience

Education

Bachelor’s degree in Marketing or related field

Tools

CRM

Media planning

Marketing automation

MS PowerPoint

Job description

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Build your career with a trusted industry leader.

The Marketing Manager - HNWI will lead the development and execution of marketing initiatives for HNW/UHNW clients across investment, private banking, trust, treasury, and offshore banking products. This role also supports enterprise-wide Wealth Management campaigns and day-to-day marketing needs.