Marketing Manager (FMCG)

Private Advertiser; Cainta; On-site; PHP 600,000 - 900,000; Full time

Job summary

Private Advertiser in the Philippines seeks a marketing leader to drive offline and online campaigns, manage retail and trade partnerships, and oversee e-commerce operations across Shopee, Lazada, and local marketplaces.

You will align marketing with sales, develop new partnerships, analyze performance data, and propose continuous improvements to boost sales and brand presence.

Qualifications

• Strong FMCG experience and understanding of Philippine consumer behavior.
• Ability to integrate traditional and digital marketing strategies.

Responsibilities

• Plan and execute trade marketing campaigns, in-store promotions, and product launches.
• Oversee e-commerce operations on Shopee, Lazada, and local marketplaces.
• Identify new business opportunities and negotiate partnerships to drive sales growth.

Job description

The role involves leading marketing campaigns, managing retail and trade partnerships, overseeing e-commerce operations, and ensuring consistent brand presence. The ideal candidate has strong FMCG experience, understands Philippine consumer behavior, and can integrate traditional and digital marketing strategies to boost sales.

Offline/Traditional Marketing:

• Plan and execute trade marketing campaigns, in-store promotions, and product launches.
• Build and maintain strong relationships with retailers, distributors, and key trade partners.
• Monitor market trends, consumer behavior, and competitor activities to optimize offline strategies.
• Collaborate with sales teams to ensure alignment between marketing campaigns and sales objectives.

Online/E-commerce Marketing:

• Oversee e-commerce operations across platforms such as Shopee, Lazada, and other local marketplaces.
• Develop online marketing campaigns, including digital advertising, social media, and promotions.
• Track e-commerce performance metrics and implement strategies to increase online sales and customer engagement.
• Coordinate with logistics and customer service teams to ensure seamless online order fulfillment.

Business Development & Strategy:

• Identify new business opportunities, distribution channels, and strategic partnerships across offline and online markets.
• Develop proposals, negotiate contracts, and drive sales growth.
• Analyze performance data, generate insights, and provide recommendations for continuous improvement.