Marketing Manager

1Rotary Trading Corporation; Metro Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

1Rotary Trading Corporation in Taguig City, Philippines, is seeking an experienced Brand Manager to lead our brand strategy and campaigns across channels. The role involves building strong brand presence, collaborating with cross-functional teams, and delivering engaging marketing materials to drive growth.

You will monitor campaign performance, analyze market trends, conduct consumer and competitor research, and ensure consistent messaging across all touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven experience as Brand Manager, Associate Brand Manager, or in a similar role.
• Strong understanding of brand management, marketing strategies, and consumer behavior.
• Excellent analytical, communication, and project management skills.
• Creative thinker with experience in developing successful marketing campaigns.
• Knowledge of market research, brand positioning, and performance analytics.

Responsibilities

• Develop and implement brand strategies to strengthen awareness and market presence.
• Plan and execute branding campaigns across marketing channels.
• Identify branding opportunities and recommend improvements to products and campaigns.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Lead the development of creative marketing materials and brand assets.
• Monitor campaign performance, analyze market trends, and recommend data-driven strategies.
• Conduct consumer and competitor research to support business growth.
• Oversee branding initiatives, product launches, and promotional activities.
• Track marketing performance using KPIs and ROI metrics.
• Ensure brand consistency across all customer touchpoints and perform other related duties as assigned.

Skills

Brand management

Marketing strategies

Consumer behavior

Analytical skills

Communication skills

Project management

Creative thinking

Market research

Brand positioning

Performance analytics

Education

Bachelor's degree in Marketing/Advertising/Business

Job description

Key Responsibilities

• Develop and implement brand strategies to strengthen brand awareness and market presence.

• Plan and execute branding campaigns across various marketing channels.

• Identify branding opportunities and recommend improvements to products and campaigns.

• Collaborate with cross-functional teams to ensure consistent brand messaging.

• Lead the development of creative marketing materials and brand assets.

• Monitor campaign performance, analyze market trends, and recommend data-driven strategies.

• Conduct consumer and competitor research to support business growth.

• Oversee branding initiatives, product launches, and promotional activities.

• Track marketing performance using KPIs and ROI metrics.

• Ensure brand consistency across all customer touchpoints and perform other related duties as assigned.

Location: Taguig City

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• Proven experience as a Brand Manager, Associate Brand Manager, or in a similar role.

• Strong understanding of brand management, marketing strategies, and consumer behavior.

• Excellent analytical, communication, and project management skills.

• Creative thinker with experience in developing successful marketing campaigns.

• Knowledge of market research, brand positioning, and performance analytics.