Marketing Manager

Primer Group of Companies; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Primer Group of Companies in Philippines seeks a Marketing Manager to lead and supervise brand campaigns, manage teams across departments, and monitor competitors’ strategies. The role includes budgeting, vendor coordination, and leveraging digital channels to optimize campaigns.

You will drive data-driven marketing decisions, train teams, and collaborate with sales to align product messaging with business goals. Strong analytics and negotiation skills are essential.

Qualifications

• At least 3 years experience in the same capacity, preferably in retail.
• Advanced Digital Marketing & Data Analytics.
• Strong negotiation, market awareness and sense of urgency.

Responsibilities

• Develop and supervise marketing and communications strategies and campaigns for the brand(s).
• Set marketing budget aligned with business plans and ensure expenditures stay within budget.
• Create media-neutral communication ideas and effective media plans with departments and agencies; monitor implementation.
• Stay abreast of market trends by tracking competitors and media partners' campaigns.
• Present post-promotion evaluations including expenses and ROI.
• Manage communications spend; work with vendors/agencies to create/localize assets for campaigns.
• Adopt technology to develop, implement, track and optimize digital marketing campaigns and social media across channels.
• Collaborate with sales/marketing to understand product and communication needs.
• Conduct and analyze customer surveys and demographics to inform new ideas and strategies; drive performance and ROI.
• Drive and train teams to meet business objectives; evaluate performance and take corrective actions.

Skills

Digital marketing

Data analytics

Negotiation

Market awareness

Job description

A Marketing Manager develops and supervises all marketing campaigns of brand/s and monitors the advertising strategies of brand competitors. He manages employees and coordinates with various departments, vendors, and agencies in implementing campaigns. A marketing manager also sets a marketing budget aligned with the business plans and ensures expenditures are within the budget.

Key Responsibilities

• Responsible for the development and supervision of all marketing and communications strategies and successful execution of campaigns for the brand/s;
• Sets marketing budget aligned with the business plans and ensures expenditures are within set budget;
• Create strong media-neutral communication ideas and effective media plan in coordination with concerned departments and advertising/PR agencies, as applicable, and ensures implementation as planned;
• Keeps abreast with market and industry trends by regularly monitors advertising and promotional efforts of competitors and media partners;
• Presents post-promotion or event evaluations on its effectiveness including actual expenses and ROI;
• Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets to implements the campaign;
• Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels;
• Collaborates with sales or marketing representatives to fully understand product and communication needs.
• Conducts and analyzes customer survey results, demographics and feedback data to develop new ideas. marketing strategy and advertising in improving sales;
• Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary;

Qualifications:

• At least 3 years experience in the same capacity preferably in retail industry.
• Advanced Digital Marketing & Data Analytics.
• High negotiation, market awareness and sense of urgency.