Marketing Manager

Qubel; Mandaluyong; On-site; PHP 900,000 - 1,600,000; Full time

Job summary

Qubel is seeking a Marketing Manager to lead brand and commercial marketing across multiple restaurant concepts in the Philippines. The role blends strategic planning with hands-on execution to drive traffic, revenue growth, and brand equity across digital, in-store, and partnership channels.

You will collaborate with operations, culinary, and executive leadership, mentor junior team members, and contribute to the growth of a multi-brand portfolio in a fast-paced, entrepreneurial environment.

Qualifications

• 6–10+ years marketing experience (F&B, retail, hospitality, or consumer brands preferred).
• Proven experience managing multi-location or multi-brand portfolios.
• Strong digital marketing and performance marketing capability.
• Strong commercial mindset — understands traffic, conversion, and unit economics.
• Comfortable working in entrepreneurial, fast-paced environments.
• Strong stakeholder management (operations-heavy environment).

Responsibilities

• Brand & Commercial Strategy: Lead integrated marketing strategy across multiple restaurant brands.
• Translate brand positioning into measurable traffic and revenue growth.
• Drive seasonal, product launch, and promotional calendar planning.
• Ensure consistency of brand voice and guest experience across channels.

Skills

Brand strategy

Multi-brand portfolio management

Digital marketing

Performance marketing

Commercial mindset

Stakeholder management

Leadership / mentoring

Tools

CRM platforms

Job description

About the Opportunity

We are partnering with a well-established, multi-brand restaurant group known for bringing globally inspired Asian dining concepts to the Philippine market. The organization operates several high-performing restaurant brands and continues to invest in brand expansion, customer experience, and innovation.

This role offers strong exposure to multi-brand strategy, senior leadership, and long-term regional brand building — with potential progression into broader marketing leadership responsibilities as the portfolio expands.

Role Summary

The Marketing Manager will lead brand and commercial marketing initiatives across multiple restaurant concepts. The role requires strong brand stewardship, data-driven campaign execution, and close collaboration with operations, culinary, and executive leadership to drive traffic, revenue growth, and brand equity.

This is a hands-on leadership role balancing strategic planning and execution across digital, in-store, and partnership channels.

Key Responsibilities

Brand & Commercial Strategy

• Lead integrated marketing strategy across multiple restaurant brands

• Translate brand positioning into measurable traffic and revenue growth

• Drive seasonal, product launch, and promotional calendar planning

• Ensure consistency of brand voice and guest experience across channels

Campaign & Channel Management

• Oversee digital marketing, social media, CRM, and performance marketing

• Manage agency partners, creative development, and media optimization

• Drive localized store marketing initiatives and mall partnerships

• Support delivery platform marketing and online reputation management

Customer & Market Insights

• Translate guest data, sales trends, and market signals into campaigns

• Track marketing ROI and optimize acquisition and retention funnels

• Monitor competitive restaurant landscape and emerging F&B trends

Cross-Functional Leadership

• Partner closely with Operations, R&D, and Finance teams

• Support new store launches and brand refresh initiatives

• Mentor junior marketing team members and external partners

Ideal Candidate Profile

• 6–10+ years marketing experience (F&B, retail, hospitality, or consumer brands preferred)

• Proven experience managing multi-location or multi-brand portfolios

• Strong digital marketing and performance marketing capability

• Strong commercial mindset — understands traffic, conversion, and unit economics

• Comfortable working in entrepreneurial, fast-paced environments

• Strong stakeholder management (operations-heavy environment)

Leadership & Growth Exposure

This role works closely with senior leadership on portfolio-level brand planning and new concept launches. As the business continues to scale, there is opportunity to expand scope into broader brand or portfolio marketing leadership.

Why This Role

• Exposure to established restaurant brands with strong market presence

• Opportunity to influence multi-brand growth strategy

• Highly visible role with executive exposure

• Platform for long-term leadership progression in a growing F&B group