Marketing Manager

Brewers-Haven Inc.; Makati; On-site; PHP 558,000 - 781,200; Full time

Job summary

A hospitality company in Metro Manila is seeking a Marketing Manager to develop and execute strategic marketing initiatives for its restaurant branches. The ideal candidate will oversee all marketing activities, including digital marketing, advertising, and promotional events, to enhance brand awareness and drive customer engagement. Proven experience in marketing strategy and strong analytical skills are essential. This role offers the opportunity to significantly contribute to the company's growth and visibility in the competitive restaurant industry.

Qualifications

• Proven experience in developing and executing marketing strategies, especially in the restaurant or hospitality industry.
• Strong analytical skills to assess market trends and customer preferences.
• Excellent communication and interpersonal skills to collaborate with teams and clients.

Responsibilities

• Develop and implement comprehensive marketing strategies for restaurant branches.
• Conduct market analysis to identify trends and customer preferences.
• Oversee the management of the company’s website and online advertising.

Skills

Digital marketing

Market analysis

Brand management

Budget management

Customer engagement

Job description

Responsible for developing and executing strategic marketing initiatives to promote the company's three (3) restaurant branches. It involves overseeing all marketing activities, including digital marketing, advertising, public relations, and promotional events, to enhance brand awareness, drive customer engagement, and increase revenue.

Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company objectives to promote each restaurant branch.
• Conduct market analysis to identify trends, customer preferences, and competitive landscape, adjusting marketing strategies accordingly.
• Maintain and enhance the brand identity across all marketing channels.
• Ensure consistency in messaging and visuals in all promotional materials.
• Oversee the management of the company’s website, social media platforms, and online advertising campaigns.
• Plan and execute promotional events, community outreach, and partnerships to enhance brand visibility and attract new customers.
• Develop seasonal marketing campaigns and special offers.
• Prepare and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing expenses and Return On Investment (ROI).
• Collaborate with the management team and restaurant staff to ensure alignment of marketing initiatives with operational goals.
• Provide training and support to branch staff on marketing promotions and customer engagement techniques.
• Monitor and analyze the effectiveness of marketing campaigns, providing actionable insights to management.
• Prepare regular reports on marketing performance, customer feedback, and market trends.