Strategic Marketing Lead for Multi-Branch Restaurants

Brewers-Haven Inc.; Makati; On-site; PHP 446,400 - 781,200; Full time

Job summary

A restaurant group in Metro Manila is looking for a marketing manager responsible for developing and executing strategic marketing initiatives across its branches. The ideal candidate will oversee all marketing activities, including digital marketing and community outreach, to enhance brand awareness and engage customers effectively. This role demands a strong background in marketing strategy and a passion for the restaurant industry, with responsibilities that include managing budgets and reporting on performance metrics.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives to promote each restaurant branch.
• Conduct market analysis to identify trends, customer preferences, and competitive landscape.
• Maintain and enhance the brand identity across all marketing channels.
• Ensure consistency in messaging and visuals in all promotional materials.
• Oversee the management of the companys website and social media platforms.
• Plan and execute promotional events and community outreach.
• Develop seasonal marketing campaigns and special offers.
• Prepare and manage the marketing budget efficiently.
• Track and report on marketing expenses and Return On Investment (ROI).
• Collaborate with the management team and restaurant staff.
• Provide training and support to branch staff on marketing promotions.
• Monitor and analyze the effectiveness of marketing campaigns.
• Prepare regular reports on marketing performance.

Job description

A restaurant group in Metro Manila is looking for a marketing manager responsible for developing and executing strategic marketing initiatives across its branches. The ideal candidate will oversee all marketing activities, including digital marketing and community outreach, to enhance brand awareness and engage customers effectively. This role demands a strong background in marketing strategy and a passion for the restaurant industry, with responsibilities that include managing budgets and reporting on performance metrics.