Marketing Assistant Manager

Neon Nights Corp.; Makati; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading marketing firm in the Philippines seeks a Marketing Assistant Manager to support the Marketing Manager in executing strategies across various business units. The role demands 3-5 years of experience in marketing, preferably in retail or franchise environments. Responsibilities include overseeing digital campaigns, managing paid ads, and coordinating with teams to ensure brand consistency. Ideal candidates should be data-driven and have strong leadership skills. This position is crucial for driving marketing performance and achieving revenue targets.

Qualifications

• 3–5+ years experience in marketing, preferably across multiple business units.
• Experience in retail, F&B, franchise, or bar marketing is a strong advantage.
• Knowledge of both digital marketing and on-ground activations.

Responsibilities

• Assist in developing and executing overall marketing strategy.
• Oversee on-ground activations and digital campaigns.
• Support paid ads management across platforms.

Skills

Marketing strategy development

Digital marketing

Team coordination

Campaign analytics

Job description

Marketing Assistant Manager who will support the Marketing Manager in overseeing marketing operations across:

• Bar operations
• Franchise businesses
• Retail
• Advertising campaigns
• On-ground and online marketing initiatives

Core Responsibilities

• Assist in developing and executing overall marketing strategy across all business units
• Oversee both on-ground activations and digital campaigns
• Support paid ads management (Meta, Google, TikTok, etc.)
• Coordinate with branch managers, franchise partners, and retail teams
• Monitor daily marketing performance and sales impact
• Ensure brand consistency across all platforms and locations
• Assist in planning promos, events, launches, and seasonal campaigns
• Track KPIs (sales, foot traffic, leads, ROAS, engagement)
• Prepare weekly and monthly performance reports
• Supervise marketing staff, creatives, and external agencies
• Ensure marketing execution aligns with revenue targets

Required Qualification

• 3–5+ years experience in marketing (multi-business experience preferred)
• Experience in retail, F&B, franchise, or bar marketing is a strong advantage
• Knowledge of both digital marketing and on-ground activations
• Experience handling paid ads and campaign analytics
• Strong coordination and leadership skills
• Data-driven and results-oriented