Digital Marketing Specialist

Ford-Motor-Company; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Ford-Motor-Company in Manila is seeking a senior online marketing leader to drive strategy, brand awareness, and revenue growth across digital channels. You will blend creative strategy with data-driven decision-making to optimize campaigns across SEO, SMM, PPC, and analytics, while ensuring a consistent brand voice.

The role requires 6–10 years of experience in brand and product marketing, plus strong understanding of automotive customer journeys.

Qualifications

• College graduate, preferably in Marketing or Advertising.
• 6–10 years of experience in digital marketing and brand management.
• Strong understanding of brand strategy, storytelling, and positioning.
• Experience managing campaigns across digital and offline channels.
• Brand and product marketing, creative advertising and media planning.
• Strong understanding of automotive products and customer journeys.

Responsibilities

• Strategy Development: set marketing goals aligned with business objectives and allocate budget.
• SEO: optimize on-page, off-page, technical SEO and conduct keyword research.
• SMM: manage brand across platforms, engage communities and run paid campaigns.
• PPC/SEM: manage Google, Meta, LinkedIn ads; optimize budgets and remarketing.
• Analytics & Data Analysis: track KPIs, use Google Analytics/Tableau, report insights.
• Brand Management: ensure consistent voice/visuals and monitor online sentiment.
• Website & UX Optimization: improve landing pages, mobile responsiveness, navigation.

Skills

Marketing Strategy

SEO

Social Media

PPC/SEM

Analytics

Brand Management

UX Optimization

Education

College Degree

Tools

Google Analytics

Tableau

CRM Dashboards

Job description

This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels. They blend creative strategy with data-driven decision-making to optimize campaigns across multiple platforms.

Strategy Development

• Setting marketing goals aligned with business objectives (e.g., leads, sales, brand awareness)
• Identifying target audience and creating buyer personas
• Choosing the right mix of digital channels (SEO, social, email, paid ads, etc.)
• Budget planning and resource allocation

Search Engine Optimization (SEO)

• On-page optimization (keywords, meta tags, site structure)
• Off-page optimization (backlinks, domain authority)
• Technical SEO (site speed, mobile-friendliness, crawlability)
• Keyword research and competitive analysis

Social Media Marketing (SMM)

• Managing brand presence across platforms
• Community engagement and reputation management
• Paid social advertising campaigns
• Influencer partnerships

Paid Advertising (PPC/SEM)

• Managing Google Ads, Meta Ads, LinkedIn Ads, etc.
• Budget optimization
• Retargeting and remarketing campaigns

Analytics & Data Analysis

• Tracking KPIs (traffic, conversion rate, CTR, ROAS, CAC, LTV)
• Using tools like Google Analytics, Tableau, or CRM dashboards
• Reporting insights to stakeholders

Brand Management

• Ensuring consistent brand voice/visuals across channels
• Monitoring online reputation and sentiment

Website & UX Optimization

• Landing page design and optimization
• Ensuring mobile responsiveness
• Improving site navigation and conversion funnels

• Education Qualification: College Graduate. Preferably Marketing or Advertising course
• No. of Years of Experience: 6-10 years
• Strong understanding of brand strategy, storytelling, and and positioning
• Experience managing campaigns across digital and offline channels
• Brand and Product marketing/creative advertising/media planning
• Strong understanding of automotive products, customer journeys