Marketing Lead — Events, Digital & Brand Activation

Asticom Technology Inc; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Asticom Technology Inc. is seeking a Marketing Associate Manager to lead marketing operations for Gatewalk destination. You will manage the marketing team, oversee end-to-end campaign delivery, and ensure brand standards across on-ground, digital, and promotional initiatives to drive footfall and tenant engagement.

The role requires 4–5 years in marketing or brand management, plus at least 2 years in a supervisory capacity. Local relocation and weekend/evening work are expected.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 4–5 years progressive experience in marketing, events, or brand management in mall/retail/hospitality environments.
• Minimum 2 years in a supervisory or assistant manager capacity leading teams.
• Hands-on experience managing social media, event production, and cross-stakeholder campaigns.
• Familiarity with 360-degree marketing across on-ground, digital, PR, and community engagement.
• Based locally or willing to relocate immediately; weekends/evenings/holidays availability.

Responsibilities

• Lead, schedule, and mentor the marketing team — including events, digital, and admin staff.
• Plan weekly/monthly work schedules, track deliverables, and ensure campaigns launch on time and within budget.
• Conduct team briefings, performance check-ins, and skill-building sessions; foster collaboration and creative excellence.
• Coordinate cross-departmentally with operations, leasing, security, and tenant relations to align marketing plans with mall priorities.
• Support design and full execution of marketing plans — seasonal campaigns, events, promotions, and brand-building initiatives.
• Manage end-to-end event production: budgeting, vendor coordination, venue setup, on-site supervision, and post-event review.
• Drive digital marketing — social media, content creation, and email communications aligned with brand guidelines.
• Build partnerships with tenants, media, sponsors, and community groups to amplify reach and revenue opportunities.
• Track and report on campaign performance — footfall, engagement, social metrics, and ROI.

Skills

Team leadership

Event planning

Digital marketing

Brand management

Budgeting

Education

Bachelor’s degree in Marketing/Communications/Business Admin

Tools

MS Office

Design tools

Social media platforms

Job description

Asticom Technology Inc. is seeking a Marketing Associate Manager to lead marketing operations for Gatewalk destination. You will manage the marketing team, oversee end-to-end campaign delivery, and ensure brand standards across on-ground, digital, and promotional initiatives to drive footfall and tenant engagement.

The role requires 4–5 years in marketing or brand management, plus at least 2 years in a supervisory capacity. Local relocation and weekend/evening work are expected.