Marketing Lead

Zipdev LLC; Philippines; Remote; MXN 1,400,000 - 2,100,000; Full time

Benefits offered by this job

Remote work

Vacation: 10 business days a year

Holidays: 5 National Holidays a year

Company Holidays: 5 Company Holidays a

Parental Leave

Health Care Reimbursement

Active Lifestyle Reimbursement

Quarterly Home Office Reimbursement

Payroll Deduction Purchase Plans

Longevity Bonus

Continuous Learning Bonus

Access to Training and Professional Dｅ

Job summary

Zipdev LLC is seeking a Marketing Director to own the marketing function end-to-end in a remote capacity. You will lead generation, strategy, budgeting, and ongoing improvement of the marketing department as part of the leadership team within an EOS framework.

You will translate company goals into a strategic marketing plan, drive B2C growth, and manage internal and external resources including vendors and partners.

Qualifications

• 7+ years of marketing experience with at least 2+ years in a leadership/management role.
• Experience owning marketing strategy and execution in a small-to-mid-size company ($5M–$20M revenue).
• B2C marketing experience including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO).

Responsibilities

• Lead generation to support annual revenue targets and B2C growth.
• Set marketing strategy across campaigns, messaging, and brand; build quarterly plans.
• Oversee budget for ROA/ROI and negotiate vendor/agency agreements.
• Define quarterly goals, KPIs, and the marketing scorecard; monitor metrics weekly.
• Own content approvals for email, social, blogs and paid advertising.
• Oversee website updates, landing pages, and UX/template changes.

Skills

Marketing leadership

Strategy & execution

Lead generation

Budget management

EOS experience

B2C marketing

Digital marketing basics

Tools

Customer.io

Google Analytics

monday.com

Excel/Google Sheets

Job description

Our client is a a $6.5M-revenue, B2C-focused company running on EOS (Entrepreneurial Operating System), looking for a Marketing Director to own our marketing function end-to-end. This is a full-time leadership role that replaces our outgoing fractional CMO, responsible for lead generation, strategic direction, budgeting, and the continuous improvement of the marketing department.

You’ll sit on the leadership team, own the Marketing seat in our EOS structure (Rocks, Scorecard, L10 meetings), and be accountable for translating company-wide goals into a marketing strategy and execution plan that drives B2C growth.

What You’ll Do

Lead Generation & Strategy

• Own lead generation to support annual revenue targets and B2C growth
• Set marketing strategic direction across campaigns, messaging, and brand
• Build quarterly plans based on strategic direction; identify new marketing channels and tests
• Negotiate marketing agreements with partners and external resources; research and evaluate channel partners
• Own annual marketing review — what's working, what's not, market trend analysis, and strategy shifts Brand, Content & Channel Oversight
• Maintain oversight of brand standards (DRM brand)
• Final approval of content for email marketing/sequences, social media, blogs, and paid advertising
• Determine campaign design direction for print materials and collateral; sign off on creative
• Identify and approve required website updates
• Oversee content creation and data clean-up/organization work

Budget & Vendor Management

• Manage and optimize the marketing budget for ROA (return on ad spend); recommend and manage budget allocation
• Negotiate and execute agreements with marketing resources (e.g., PPC agency, CRO)
• Review incoming initiatives against budget and strategic alignment
• Determine budget for ambassador program and other strategic initiatives

Tools & Technical Direction

• Identify needs for new marketing tools/assets; define requirements, specs, and budget
• Direct Marketing team to either source/implement solutions or bring in outside experts
• Oversee backend builds, landing pages, and UX/template updates

KPIs, Scorecard & Continuous Improvement

• Define quarterly marketing goals, KPIs, and success metrics; own the marketing Scorecard
• Weekly monitoring of Scorecard metrics/KPIs — flag off‑track metrics and recommend corrective action
• Audit prior‑quarter results each quarter and refine priorities (Scorecard, Rocks, etc.)
• Ensure Scorecard metrics/KPIs are reported accurately at all times, using analytics tools
• Final QA across marketing initiatives, channels, platforms, and vendors — own what "good" looks like, measured via demand volume, conversion rates, brand awareness, CAC, and ROI

What Success Looks Like in the First 90 Days

• Fully ramped on current marketing programs, DRM brand standards, and tech stack
• Completed knowledge transfer from outgoing CMO on B2C lead-gen strategy and vendor relationships
• Established first quarterly Rock(s) and taken ownership of the Scorecard
• Built working relationship with Marketing Coordinator contractors with clear roles defined per the accountability chart
• Presented an initial 90-day marketing plan to leadership

Requirements

• 7+ years of marketing experience with at least 2+ years in a leadership/management role
• Experience owning marketing strategy and execution in a small-to-mid-size company (ideally $5M–$20M revenue range) — strategic and hands‑on
• B2C marketing experience, ideally including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO)
• Proven track record managing a marketing budget for ROA/ROI, and negotiating vendor/agency agreements
• Experience managing people, including junior team members (content, data) and technical contractors
• Comfort working in a company that runs on EOS — Rocks, Scorecards, L10s, accountability charts — EOS experience strongly preferred given the operating cadence of this role
• Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, marketing automation, and website/landing page coordination
• Excellent communication skills — able to present strategy and Scorecard results clearly to leadership
• Familiarity with the specific tools and marketing tech stack currently in use: Customer.io, Google Analytics, monday.com, Excel/Google Sheets

Nice to Have

• Experience transitioning from a fractional/consulting marketing leader into an in‑house structure
• Experience with direct‑to‑consumer channels: mailers, print, stuffers, newspaper inserts, swag/promotional campaigns

Benefits

• Work remotely
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms
• Did we mention it's REMOTE?!!

One of our core values at Zipdev is "Be authentic." that's why we encourage you to answer the application form in your own words; we are interested in getting to know you, not a digital assistant.

Wondering how our remote environment or our payment method work? We've put together some helpful answers in our FAQs at the bottom our our career site. Take a look and let us know if you have any other questions!